SEO Copywriter
About Rogue Fitness:
Rogue Fitness is the leading manufacturer of strength and conditioning equipment, including barbells, power racks, sleds, and accessories
Founded in a garage in 2006, the company has grown to 800+ team members at its 600,000 sq. ft. headquarters near downtown Columbus, Ohio
Rogue is the official equipment supplier of the CrossFit Games, USA Weightlifting, the Arnold Strongman Classic, and the World’s Strongest Man competition
The company remains dedicated to serving the needs of serious athletes at every level, from the garage to the arena
Read more about The Rogue Way
Our Values
We work until it’s done
Everyone puts their boots on the same way
High Speed, Low Drag
Responsibilities
Self-motivated, copywriter with an exceptional ability to write content that compels visitors to convert into leads
A person who can grasp project requirements quickly and offer valuable insight
Excellent writing, editing, and proofreading skills
Write search engine optimized website content / articles
Develop and implement impactful off-page and on-page SEO content including title tags, meta descriptions, and optimized header tags
Responsible for researching keywords, competitor content, and industry trends to optimize existing content and uncover new content opportunities
Knowledge of online content strategy and creation
Knows how to write SEO optimized blogs and landing pages
You will be required to deliver clear concise and engaging articles that represent our brand
We will provide technical requirements and topics, your task is to create a unique article based on the provided information
Develop and maintain a clear and consistent brand voice. Develop and create effective, engaging concepts that support business objectives.
Strong understanding of metadata and its direct impact on a website
Ensure copy tone and style are consistent with visual tone and style. Create copy that adheres to established brand voice, tone, and guidelines while optimizing SEO best practices.
Measure impact and provide next step roadmap (ongoing)
Create compelling product and promotional stories. Write compelling (and SEO-optimized) product titles, keywords, and descriptions as new products are released. Use SEO principles to maximize copy’s reach.
Collaborate with creative team members to determine the conceptual and copy direction of ROGUE’s branding, marketing, and advertising initiatives
Work with Sales Team Leads to understand each customer segment. Write seasonal and evergreen campaign copy that speaks to the target audience based on briefs to support. Actively research our customers and competitors to find the best way to present our product and execute compelling storytelling and narratives seasonally and for live campaigns
Stay on the cutting edge of culture, current events, and competitors as well as trends in marketing, content, digital, and advertising
Qualifications
3-5+ years’ experience, preferably in the fitness industry
Fitness Experience (CrossFit, Olympic lifting, Powerlifting etc.)
Ability to be a self-starter capable of operating semi-autonomously but always collaboratively
Understand the dual relationship re: SEO & SEM and how one channel influences the other
Team Player who is willing to contribute in any way needed
Positive Attitude
Strong Attention to detail
The ability to work well under pressure and meet tight deadlines
Open / Curious when given feedback
Constantly looking for ways to improve down to the detail
Idea Generator
The ability to shift gears / priorities quickly
Must be available to work on-site
Basic knowledge of WordPress
Benefits Overview
Healthcare: Rogue offers competitive medical, dental and vision coverage options through Anthem Blue Cross Blue Shield for Rogue team members and their eligible family members, including domestic partners
Financial Protection: Life insurance, AD&D insurance, short-term disability, long-term disability and workers’ compensation are offered for eligible team members
Compensation: We like to reward Rogue team members for their hard work and commitment to our company. Rogue has a competitive pay structure that offers team members room to grow. We conduct annual compensation reviews to ensure Rogue team members are receiving compensation commensurate with their performance
Bonus & Retirement: Team members are eligible to earn a Performance Compensation Bonus each quarter. In addition, Rogue offers 401(k) with matching company contributions and Profit Sharing
Parental Leave: Parental Leave is available to new Mothers and Fathers to help assist team members welcome a new child to their family. Rogue offers up to 12 weeks of paid leave to parents to enjoy with their newest addition to the family. This is available to all team members with the length of leave determined by years of service, the team member’s role and whether they are the birth or non-birth parent
Vacations & Holidays: Everyone needs some time off from work to take care of personal business, enjoy a well-earned vacation, or just unwind from the demands of everyday life. At Rogue, we offer Paid Time Off benefits in addition to paid company holidays
Work Attire Program: Rogue Fitness recognizes the importance of helping all team members acquire the proper apparel and equipment to create a safe workplace. We provide Rogue apparel, uniforms, and personal protective equipment to all Rogue team members working in our facilities at no cost. Additional reimbursements are in place for work boots and prescription safety glasses
Rogue Team Member Perks: Merchandise Discounts, Employee Gym Membership, Exclusive Access to Special Events, Professional Development Programs and more