SEO Copywriter

We are looking for a SEO Copywriter Portuguese market to join our team in Madrid!

Job description

Context of the position

The Project Manager is integrated into the MesAllocs team in MADRID. MesAllocs is a French company specializing in informing citizens about their social benefits and helping them to get them. MesAllocs has successfully partnered with the home contracts comparison website Selectra to grow a common business in France, and then to duplicate it to other countries.
You will join a team of 2 persons under the direct supervision of the International Project Manager. Your main mission will be to grow the common business of MesAllocs et Selectra on the Portuguese market.
You will own yourself each and every step of the conversion funnel and be responsible for its growth:
Development of the website https://as-tuas-ajudas.pt/ (write new content, optimize them, and detect new opportunities) in order to generate qualified traffic ;
Continuous improvement of the monetization of the website ;

Outcomes to be accomplished
Project management and administration

Local market research and compilation of public data to develop an understanding of the market

Marketing strategy and content

Writing, updating and integration of articles in the sitemap. This will be your main task ;
SEO optimization and monetization of existing web content to make it more ergonomic and improve its referencing ;
Following and analyzing KPIs and use of tools such as Google Analytics or Google Search Console on a regular basis.

Sales strategy (in collaboration with the Sales Manager and the Country Manager)

Definition and monitoring of lead handling processes, and continuous improvement
Performance monitoring and reporting, and continuous improvement