SEO & Marketing Copywriter

As an SEO & Marketing Copywriter in our Marketing team you will be delivering unique, engaging marketing content that delights our members and drives organic traffic & leads for Tide. We want your content to help catapult Tide towards our goals! You are creative and a passionate self-starter who is able to adopt a data-driven approach to identify trends and SEO opportunities. You are an excellent writer with previous experience in a content-focused role. You should have a thorough understanding of on-page SEO and how to develop SEO content, as well as how to write copy for other marketing channels.

You will conduct competitor research, keyword and analyze data to inform your work. While support will be ongoing, you should be able to devise your own strategy for growing organic traffic and leads, and own the results of your content.

As An SEO/Marketing Copywriter You’ll Be
Creating compelling content that drives organic traffic and conversions, across multiple acquisition channels including SEO, product pages, CRM, Direct Mail & blog.
Optimizing content for SEO, working with external agency partners to bring the content strategy to life.
Turning technical information into simple, compelling messaging that converts.
Understanding what a good brief looks like and answering briefs to an extremely high standard
Putting Tide members at the heart of everything you do with a focus on delivering the best, most engaging content for SMEs.
Analyzing data - from keyword research to website analytics - you should be comfortable using data to inform and refine your strategy
Reviewing, amending and approving other content where necessary
Collaborate with cross-functional teams, including product, data & design.