Social Media Editor

Reporting to the Editor-in-Chief, the Social Media Editor is responsible for overseeing the social media strategy and execution of SHE Media’s new health brand Flow Space. Launched in March 2023 at SXSW, Flow Space serves to educate and connect women in their third life chapter and beyond. Flow Space integrates science and stories that inspire women to invest in their whole life health.

As a member of our New York City-based editorial team, this person will work closely with our editors, designers and video team to create social-first content across all of Flow Space’s platforms, with an emphasis on Meta and LinkedIn. This person should be passionate about women’s health and share a journalist’s sensibility for packaging content and crafting copy that engages our audience, builds community and drives traffic back to our site.

The role will also work closely with our Flow Space Advisory Board and the ‘Health cohort’ within the SHE Media Collective to cross-promote, develop and collaborate on social content. The Collective represents thousands of independent websites, many of whom are selected for their resonance with the Flow Space mission.

The ideal candidate will be self-motivated, collaborative, and passionate about creating best-in-class content and community for women. This person should have a strong background in social media and health content creation. She/he must have excellent communication skills, an obsession with performance metrics, and the ability to build and maintain relationships with external contributors.

Responsibilities:

Set and implement the strategy for all of the brand’s social channels, including Instagram, Facebook, LinkedIn, Threads, What’sApp and Pinterest, plus new and emerging platforms
Grow the brand’s following and social imprint across all channels while creating a unique Flow Space social identity that suits each platform
Craft strategic plans to promote original editorial content such as digital issues, covers, celebrity interviews, and other exclusives
Collaborate with the Audience Development team and Flow Space editors to optimize editorial content for social—from topics and headlines to image sourcing and design and educate the team on best practices for social optimization
Collect, analyze, and report on social media and traffic data on a regular basis
Work closely with the Editor-in-Chief to ideate and execute social-first franchises
Manage social coverage of live events across all social platforms
Represent the brand in the market to capture and create original content for our social channels

Requirements:

3-5 years of experience in social media, ideally from an editorial perspective, as well as a successful track record of managing big social accounts across different platforms
Experience using social media management and analytics tools (Sprinklr, Later, Google Analytics, CrowdTangle, etc) to grow and maintain social followings
Availability to work some nights and weekends to cover awards shows and live events
Exceptional communication and collaboration skills
Ability to change direction and operate in a fast-paced environment
Ability to work self-sufficiently and be proactive

Typical wage range: $65k - $75k