We expect our writers to work closely with our marketing team to create uniform and clear content guidelines and to follow them carefully. Conducting research and developing content that is industry-specific and tailored to reach specific audiences are both essential skills.
Responsibilities:
Proficiency in researching and crafting thoughtful and engaging blog content, articles, landing page content, email copy to targeted audiences to help increase conversions
In-tune with and open to learning more about our overall content marketing efforts to help us provide the best product possible to our clients
Report to our content management team in a timely manner (must answer and respond to emails in 24 hours or less)
Collaborate with other members of our marketing team to ensure that all content is on target and optimized for specific audiences