Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
Arcadia is a full service strategy and production studio delivering business transformation through Augmented Reality. Powered by a team of world-class experts that pioneered mobile Augmented Reality, we translate new technology into the most innovative, impactful, and effective strategies on behalf of our partners. We have one simple mission: Use AR to transform the way our partners serve their customers.
Arcadia is looking for a Sr. Creative to help build the creative copywriting function at Arcadia. The Sr. Creative will develop creative from concept to execution for a portfolio of key partners. You will produce concepts and copy that make a difference to consumers’ behavior and to our partners through ideas, creativity and language. These concepts and copy will span many formats, including UX within AR experiences. You will work with creatives, designers, strategists and technologists to create innovative concepts and messaging, then push the idea through to copy with the ultimate goal of crafting world-class AR creative.
What You’ll Do:
This position is focused on concept, ideation and copywriting
Develop copy that inspires, guides, and motivates a team of designers to craft thoughtful and impactful creative
Write copy for UX, scripts, pitches, tone of voice, award submissions, Arcadia marketing material, and more
Utilize your storytelling and strategic thinking skills to present creative concepts to creative directors, strategists, and other key industry stakeholders
Work closely with comms planner and producers to understand AR performance and utilize learnings to improve future work
Manage and inspire junior creatives to create world class AR concepts
Knowledge, Skills & Abilities:
Experience generating high-impact, culturally relevant creative
Writes compelling, beautifully constructed copy for a variety of audiences, across a variety of media, and in a range of voices
Demonstrates excellent grammar and spelling skills, with minimal amends from proofreading
Able to write scripts for film, animation or moving image content or concepts, and work with designers to produce clear storyboards that communicate an idea
Storyteller, possessing excellent creative, presentation and problem-solving skills, as well as an eye for small details and a passion for big ideas
Able to learn and understand augmented reality as a technology — its user context, capabilities, and white space
Comfortable giving design direction on projects
Experience articulating simple and compelling ideas
Understanding of creative, design and marketing processes
Comfortable in a fast-paced, constantly evolving, and sometimes ambiguous environment
High-impact, culturally relevant creative portfolio
Minimum qualifications:
Bachelor’s degree or equivalent experience
5+ years of experience
Proven experience working as a Senior Copywriter is required
A successful track record of copywriting and concepting, including experience in AR
Wide experience of writing scripts for video/film/radio/animation, casting and attending recordings; as well as experience in, and enthusiasm for, a broad range of online or offline copy; including, ad campaigns, HTML/rich media emails, online campaigns, social media content, microsites, websites or mobile
Preferred Qualifications:
Experience working in a creative/agency environment is advantageous
Experience contributing to new business development and working with Copy teams on new business pitches