Our client, a growing pet insurance company in NYC, is looking for a temp-to-perm Senior Copywriter to work 2-days onsite in their downtown Manhattan office and 3-days remotely. In this role, you’ll spearhead the creation of compelling content that spans various platforms, from email campaigns and website content to app user experiences, social media, print, and out-of-home advertising. Your mastery of both short-form and long-form content will be instrumental in crafting narratives that captivate audiences and drive engagement across diverse channels. Collaborating closely with cross-functional teams, you’ll harness your creative prowess to ideate, develop, and execute strategic messaging that resonates with our brand’s voice and objectives.
Please note is this is a hybrid contract-to-hire position and requires 2-days/week onsite in downtown Manhattan.
Responsibilities:
Develop innovative and impactful copy across multiple channels, maintaining brand consistency and tone.
Create and refine engaging content for email marketing, tailoring messages to segmented audiences for maximum impact.
Craft compelling narratives for .com and app, optimizing user experience through intuitive and persuasive language.
Conceptualize and write captivating social media content that aligns with platform nuances and audience preferences.
Produce effective copy for print materials, ensuring messaging clarity and visual harmony in collaboration with design teams.
Ideate and execute out-of-home advertising campaigns with attention-grabbing and concise messaging.
Collaborate closely with stakeholders, including marketing, design, and product teams, to understand requirements and deliver high-quality content on time.
Required Qualifications:
10+ years of experience as a copywriter, preferably in a senior or lead capacity.
Portfolio showcasing diverse content across email, .com, UX, social media, print, and OOH campaigns.
Exceptional proficiency in adapting tone and style across different platforms and mediums.
Strong understanding of UX/UI principles to enhance app and website copy.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Ability to thrive in a fast-paced environment, managing multiple projects and deadlines effectively.
Stay updated with industry trends, consumer behavior, and evolving best practices in copywriting and content creation.
A pet-lover who cares about fostering the human/pet connections.
If you meet the required qualifications and are interested in this role, please apply today.