Copywriter

New Posted 15 January 2024 | Remote; US | Swooped

This role is fully remote serving the hiring company in PST - 8am-5pm.

About The Role

The company needs a Copywriter to create blog and social content for their commercial audience about AI. The ideal candidate should have a good understanding of AI trends and be skilled at content management, organization, and identifying gaps and opportunities. They will work with the Blog Editorial + Strategy Lead to originate blog posts and social content, review and write AI content, and inspire their audience. The ideal candidate should be 40% strategic content ideation, 40% copywriter, 20% content manager and 100% excited about the possibilities of AI.

Core Responsibilities Include:

Leverage expertise to write 1-2 new thought leadership blog posts per month centered around AI solutions and priorities to land across their ecosystem, including the Microsoft Cloud channel
Write 2-4 long-form social media posts per month (think LinkedIn newsletters) amplifying AI blog content
Partner with Editorial Lead to establish a framework for existing content analysis and opportunities
Build rhythm with existing Blog Editorial team to create left-to-right view of AI aligned content publishing across the Microsoft Ecosystem
Gather documentation and audience research to inform content strategy and approach
Collaborate with cross-functional teams to establish content priorities and journey
Ensure tagging and tracking of content is aligned to core narratives + solution play priorities
Establish deep understanding of Microsoft Style Guides + Voice in all written content to ensure proper messaging, grammar, format, styling, and alignment with established best practices
Provide communications to inform various stakeholders on content needs and associated efforts
End-to-end content ideation and management, including back-end blog staging and publication in WordPress

Experience that will help those in this role:

5-7 years of experience in copywriting and content management
2 years of copy-editing or marketing experience
Experience with enterprise-level commercial audiences
CMS platform management experience (including WordPress Gutenberg)
Analytics experience with Adobe or Google and social reports for trend evaluation
Familiarity with Microsoft SharePoint, PowerPoint, Excel, Teams, and Outlook

Compensation Range:

$85,000 - $90,000 Compensation offered is on the basis of evaluation during interview process, the candidates range and depth of experience, business and market financials and internal pay parity.


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