Staff Writer
Teachable is a no-code platform for creators who want to build a more impactful business through courses, coaching, downloadable content, and community. With Teachable, creators can engage their online audiences and get paid—on their own terms. Today, tens of thousands of creators use Teachable to share their knowledge and, to date, have reached more than 46 million students around the world.
Are you ready to join a dynamic, cross-cultural team at an exciting turning point in our company’s journey? Now part of the global Hotmart Company portfolio, Teachable continues to take the creator economy by storm as a true industry leader. Together, Teachable and Hotmart are delivering market-leading products that prioritize creator control and flexibility, alongside meaningful partnership and support from our team. If you have big ideas, relish the chance to challenge convention, and deeply believe in the power of creators to shape the future, we want you on our team!
About Us:
Teachable is a no-code platform for creators who want to build a more impactful business through courses, coaching, and downloadable content. With Teachable, creators can engage their online audiences and get paid—on their own terms. Today, tens of thousands of creators use Teachable to share their knowledge and, to date, have reached more than 46 million students around the world.
Are you ready to join a dynamic, cross-cultural team at an exciting turning point in our company’s journey? Now part of the global Hotmart Company portfolio, Teachable continues to take the creator economy by storm as a true industry leader. Together, Teachable and Hotmart are delivering market-leading products that prioritize creator control and flexibility, alongside meaningful partnership and support from our team. If you have big ideas, relish the chance to challenge convention, and deeply believe in the power of creators to shape the future, we want you on our team!
About the Role:
Creating compelling content is an art; the person who is the right mix of wordsmith, storyteller, and marketer is hard to find, but we’re confident you’re out there. In this full-time position, you’ll be responsible for ideating, writing, and executing upon powerful content across all of our content marketing channels.
As our staff writer, you’ll be responsible for creating compelling content across Teachable’s channels, but your sweet spots should be long-form copywriting and content production. You’ll conceptualize and develop educational articles and courses, ebooks, case studies, video scripts, and content packages. You’ll be responsible for our weekly newsletter, In the Know, and have an opportunity to work with creators and freelancers to assign and edit content. Additionally, you’ll also own the research, briefing, and execution of this content across a number of channels.
You should be a true storyteller with a desire to convey meaningful, innovative stories no matter the topic or channel. Whether you’re tasked with interviewing a creator for a case study, working on event program copy, ideating a new topic and outline for an online course, or partnering with our SEO lead and video producer to script a video and blog series, you’ll meet the project head on with a creative lens and seek new ways to expand content at Teachable.
You’ll report to our senior content marketing manager as a part of our Brand and Content team. You’ll work daily with our marketing team, product team, CRM team, and creative team to build educational content experiences that propel our creators to new levels of success while supporting larger marketing team KPIs and company goals. If you’re obsessed with writing and creating innovative, meaningful, customer-focused content, you belong on our team.
Qualifications:
3+ years experience in long form copywriting, content marketing, brand marketing, and/or product marketing. Background in journalism, editorial, publishing, or digital media is preferred
Excellent grammar and editing skills
Mastery at adopting and maintaining brand voice and tone
A passion for writing content that educates and improves people’s lives
A mastery of engaging, persuasive writing style and the ability to adapt your tone to various customer segments
Basic knowledge of SEO best practices for on-page optimization
The ability to adapt content to a variety of channels as well as expand the impact and effectiveness of those channels
Experience with or an eagerness for experimenting with content and workflow tools such as AI/ChatGPT
The ability to produce content that delivers on core marketing objectives and KPIs
Proficient in interpreting data and research and responding with content and copy that speaks to the wants and needs of the customer
The ability to balance multiple projects on different timelines
The ability to present and communicate work and goals effectively
Skilled in cross-departmental collaboration
Preferred: Experience assigning and editing freelance writers or contractors
Preferred: Knowledgeable about the creator economy and understand what it means to be an entrepreneur
Responsibilities:
Drive various business goals by planning, developing, and writing content that educates and inspires our creators
Partner with Sr. Content Marketing manager to develop and execute new content, experiments, and strategies that target top-of-funnel audience and promote lead nurture experience
Execute the content strategy as set by the Sr. Content Marketing manager through persuasive and compelling copy
Build and execute content across multiple Teachable properties including, but not limited to, in-product course academy, blog, video, and email
Maintain and increase Teachable’s reputation for best-in-class educational content for creators, entrepreneurs, and business owners
Work cross departmentally to develop content that can be used to increase acquisition and conversion and support user testing
Get to know our customer segments inside and out and anticipate their content needs
Collaborate creatively with our CRM, social, community, partnerships, and copywriting teams
Own our expanding newsletter channel
Own case study process and execution in collaboration with product marketing team, video strategist, and content lead
Conceptualize and create new content downloads for various customer segments to assist in acquisition
Conceptualize and create courses for Teachable creators
Additional Details:
At Teachable, we are committed to providing fair and competitive pay (using market data to inform our pay bands), rewarding high performance, and ensuring all employees have the opportunity and ability to impact Teachable’s overall company value. Base salaries will be reviewed at regular intervals throughout the year, typically following performance review cycles currently conducted bi-annually or in conjunction with a promotion.
This role is open to remote candidates in the U.S.
Applicants must be currently authorized to work in the United States on a full-time basis.
For this role, the base salary range is $68,000 to $74,000. Total compensation also includes a competitive benefits package and Restricted Stock Units (RSUs). A salary offer will be determined by a number of factors including experience, skill level, education, internal pay equity, and other relevant business considerations. We review all teammate pay and compensation programs regularly to ensure competitive and fair pay.
While Teachable maintains our NY office for local employees to use, we operate as a remote-first culture in order to give our employees added flexibility. In order to maintain connection and create a community beyond the screen, Teachable holds in-person events throughout the year, where employees and teams can come together for bonding, strategic alignment, goal-setting, and celebrations!