Technical Copywriter

Our mission is Health Equity.

While an advertising agency cannot achieve this mission on its own, we can do our part. Like our parent agency, Dieste, we Connect Brands & Cultures by following our North Star: fusing data, insights, creative, and technology to propel our Clients’ brands and businesses forward. What sets us apart is our Cultural Intelligence platform – a proprietary set of processes and tools that enable us to deliver work deeply informed by data, culture, and consumer behavior.

In health care specifically, this means understanding the barriers that create health disparities within communities of color, working to close knowledge gaps that improve health literacy and assisting our clients by creating culturally relevant messaging that overcomes these barriers and gaps. And, importantly, we are experts in getting this messaging to market in a heavily regulated industry.

JOB SPECS

Education: Undergraduate degree preferred

Experience: 3-5 years experience; bilingual with comprehensive understanding of multicultural (Hispanic/Black/AA) marketing

STRATEGY / IDEA GENERATION / COMMUNICATION DEVELOPMENT

Passionate about bringing creative solutions forward, but always respecting and understanding the strict/highly regulated language guidance of the health, wellness and pharma sector
Think conceptually, and executionally to find the best creative solutions per project
Participate in concept development sessions
Write distinctive copy as required, with close attention to strategic accuracy
Maintain a working relationship with art director to ensure mutual integrity of the idea
Share copy and layout in clean form with creative supervisor to gain input on strategy adherence, articulation of key message & connection with the target
Ensure enough time is planned for English translation(s) of Spanish copy/concept; as the translation must be able to capture the essence of the original copy, script, etc.
Present concept ideas, story lines, radio scripts, etc. internally to extended teams; discuss options and obtain feedback
Ensure the manuscripts meet all the requirements to be successfully submitted through the clients and PRT
Ensure all copy is timed and measured to fit within the specified medium
Constantly work to improve the quality of conception development and copy

CREATIVE MANAGEMENT

Attends internal briefing sessions. Retrieves work orders from creative supervisor for assigned projects
Along with AD partner, obtains necessary background information required to accomplish assigned projects
Attends product orientations, brands reviews on assigned accounts to stay abreast of brand equity, competitive claims, category conventions, etc.
Deliver layouts to the creative supervisor
Assist creative supervisor in presenting concepts, copy and visuals to clients when necessary
Advise creative supervisor, well in advance, of any planned deviation from job order input and time schedules
Maintain and update files on server
Ensures agency procedures are followed
Firmly uphold and upgrade the agency’s creative standards in a spirit of cooperation with agency associates

PRODUCTION

Assist art director and production personnel in the production of printed materials. This includes rewriting or re-paragraphing copy for photographic sessions to ensure creative excellence and accuracy
Proofread the type, mechanicals, and proofs
Participate with the art director and the broadcast producer in the production of broadcast materials. This includes participation in pre-production meetings; rewriting copy for ease of delivery or time restrictions; also, when circumstances require or economics permit – attending editing sessions, recording sessions, music recordings and mixing sessions. Attend final screenings to ensure quality and accuracy of finished product
Adheres to timeline/production schedule on assigned account

SKILL / KNOWLEDGE REQUIREMENTS

Ability to communicate well in English and Spanish, express ideas, perspective
Ability to present in Spanish & English
Some healthcare/pharma experience preferred
Ability to understand that health, wellness, and pharma writing must meet the sector regulations while meeting creative needs and ideals
Understands the advertising industry
Familiar with production requirements including time factors associated with print & broadcast and cost implications
Good listener
Observant in multicultural marketplace; understand how to make connections with targeted consumers/patients
Resourceful; able to problem solve effectively
Familiar with Hispanic targeted media, understanding strengths/weaknesses of each medium
Team player: able to resolve in a calm & controlled manner conflicts/differences that arise
Good organizational skills; attention to detail
Understands basic production processes associated with print & broadcast
Good communicator with error-free written skills
Ability to prioritize tasks and manage time
Basic copywriting skills
Collaborates well with art directors & creative supervisors
Computer programs (Microsoft Word, Keynote, Power Point)

This is a full-time position located in New York. This is a hybrid (3 days in office) position.

SALARY RANGE

85k-115k