Search and Social Editor

The Boston Globe is hiring an editor to help manage off-platform publishing and SEO, a key part of a company-wide push to better center audience and community at the forefront of our journalism. The editor should be a savvy digital journalist with keen judgment, someone who intuitively understands how to convey news natively over social media, through search, and other platforms. They are a sharp writer and able to deploy catchy visuals on various platforms; confident in conducting search engine keyword searches; and deft in analyzing reader data. These engagement skills will help us assess and improve upon our audience strategies. The editor should also be able to find the nuggets of information within Globe journalism that will allow us to stand out in a crowded sea of feeds and SERPs. Additionally, the editor will be an SEO leader in the newsroom. They will prepare reports in anticipation of planned news events, and also be willing and able to jump into breaking news cycles with SEO recommendations. They’ll also have critical feedback on site structure, and how our website can be configured to best support our efforts on search.