Pitches (Technology, Startups, Education)

"Can I write for The Ken?"

The Ken publishes one story a day. We’re looking for original, analytical and skilfully-narrated pieces-we’re big on granularity, on data and on extensive reporting.

We welcome contributors from journalists, subject matter experts, and anyone who has a good story to tell.
"Who will read me?"

We have over 15,000 paying subscribers—many of whom are CXOs, industry leaders/decision makers at major corporations, students and faculty at elite B-schools around the world. These are the sort of dedicated readers your story will reach.
"What can I write about?"

In terms of subject matter, we’ve been sharply focussed on select sectors-technology (spanning fintech, Big Tech, SaaS, and telecom), startups (EVs, food tech, etc), science, healthcare, retail, and education across India and Southeast Asia. And how policy shapes these sectors.

We’re open to business stories from outside these areas, but the bar will be very high (meaning they cannot be ‘incremental’ stories).
"Okay, what sort of stories do you expect?"

While we will allow our writers, whether staff or contributors, to rely on their own style while telling stories, all The Ken stories share the following traits: fact-based, reported, analytical, with a sharp point of view. We require evidence for every claim made in the story. The idea is to also look beyond the past and present, and tell readers where things are headed.

Our stories are not limited to the written word. We welcome multimedia and data visualisations-led stories as well. Our preferred story length is 1500-2200 words.