The seed for us was planted when co-founder, Emily's mother-in-law, Sharon, invented the original Cocoon in 1984 to feed her son, Justin. 33 years later the Cocoon brought new mamas, Satya and Emily together and inspired the creation of us with the belief that a nurtured mama changes the world.
Knowing the importance of what we do lays the groundwork for who we are, where we are going, how we are going to get there and when. Starting with our Cocoon, we are building a tribe rooted in feminine wisdom and values, resourcing mamas to empower ourselves on our journeys.
The Role
Our Content Producer/Creator plays a pivotal role in shaping our brand voice, driving engagement, and advancing our strategic content. You will be responsible for ideating and producing high-quality, engaging content across various platforms as well as ensuring we have the right systems and processes in place for the most effective content creation. You have a passion for storytelling and content development that not only resonates with audiences but leaves a lasting impression. As an early addition to our team, you’ll have the opportunity to profoundly impact and shape our company's strategic voice, vision and overall brand.
What You’ll Be Responsible For
Collaborate closely with our Founders to drive the evolution of the company’s strategic content, ensuring alignment with the company’s goals and objectives while elevating our market presence.
Ideate and execute a comprehensive content strategy that not only aligns to our company goals but also captivates, entertains and converts our audience into loyal customers and our evangelists .
Utilize various mediums, including visual content, video, and written narratives to tell compelling stories that showcase our products, values, and purpose.
Oversee and monitor audience insight data while analyzing performance metrics to identify opportunities for further strategic growth.
Oversee the creation and production of both organic and paid social media posts, while also directing the development of content that resonates with our audience across various platforms.
Establish and optimize systems for content planning and creation, ensuring workflows are both effective and efficient.
Streamline processes to enhance the overall productivity of our content creation.
Stay up-to-date with market trends and best practices on a variety of subjects, to ensure content is fresh and relevant, creating a high volume of traffic with potential subscribers and customers.
Maintain our brand's authentic and engaging voice in all content produced.
About You
This is a contract position requiring 30-40 hours per week to start
5+ years experience working in content production and strategy development
Experience at a startup or other fast-growth company preferred
Proficient in leveraging data analytics to derive actionable insights
Can demonstrate successes in developing and implementing cohesive content strategies that lead to increased engagement and conversion rates
Strong portfolio showcasing diverse range of creative content across various platforms
A proven record of excellent written and communication skills
Must be highly organized and detail-oriented
A self-starter who can identify projects and manage deadlines
Ability to maintain a friendly, professional and accommodating demeanor in a fast paced environment
You’re passionate about our mission to nurture and support Mamas throughout their journey
This position will require you to be in person in our Ojai HQ approximately 1-2 times per week.