Ad Product Content Specialist

As The Ad Product Content Specialist you will be a conduit between our Ad Product/Strategy team, the editorial mission of The Times and our many advertising partners. Focusing on newsroom sponsorships and media alignments, the Ad Product Content Specialist will help develop ad product plans across print and digital, achieve project-by-project measurements and own marketing resources to highlight our editorially aligned ad product suite. The Ad Product Content Specialist will work with the Planning and Sales teams during pre and post-sale, and will contribute to to the success of partner campaigns. You will also partner with the newsroom to create ad products and ensure campaigns are executed successfully.

This is an exciting opportunity for those interested in a role that is part of a collaborative environment, where you will report into the Executive Director, Advertising Innovation. As the Ad Product Content Specialist you will support the Ad Product team by collaborating and organizing projects, communicating updates and inputs from other parts of the organization, and being an important and supportive resource across the advertising department.

Responsibilities:

Be a resource for Planning and Sales by advising on the ad product catalog, ensuring advertiser goals are met and campaigns are executed successfully

Optimize and improve ad product offerings across print and digital and suggest complementary product pairings

Work with Yield to create sample media plans for sponsorship and alignment offerings

Communicate daily with the Newsroom, Sales, Sales Planning, Yield, Ad Ops and Ad Platforms to optimize, create and execute sponsorship opportunities

Collaborate with the Yield and Ad Operations teams to develop and track core monetization KPIs and report cards to manage business health and sales strategy

You will Project Manage communication to the department about ad products

You will manage and maintain the team’s organizational framework, including tracking documents used across advertising and the newsroom

Create marketing materials for new ad products and maintain updates to existing materials

You will build partnerships across an organization, both in the newsroom and advertising; a true team player who excels at collaboration

Basic Qualifications:

2+ years of professional experience

Excel (can maintain complex spreadsheets)

Preferred Qualifications:

Experience in advertising, media planning, sales operations

Knowledge of digital publishing, editorial, advertising sales cycle, sales planning

Background in digital media, project management

Enthusiasm for The New York Times’s journalism and mission

The annual base pay range for this role is between $68,000 and $82,000.