Digital Engagement Editor

Advance your career by advancing our journalism in the best mountain town in the West (Outside magazine, 2021). Join our team in Park City, where everything punches above its weight, including the Sundance Film Festival, our two outstanding ski resorts, Olympic training facilities, and The Park Record, the oldest continuously published newspaper this side of the Mississippi (www.parkrecord.com). As of April 1, The Park Record has new owners, local investors Matthew and Tatiana Prince. And we have a new opening in a collegial newsroom.

We’re looking for a digital engagement editor who can develop and execute strategies for our website, newsletters and more; someone who is comfortable using analytics to help guide our editors with content and planning; and someone who can become a star here in their own right. We prefer some background and/or training in journalism. To apply, please email editor@parkrecord.com, with a short cover letter, a résumé, and a few relevant clips or links of your proudest work — and put “digital engagement editor” in the subject.

Fair, competitive salary and benefits.

Objective:
This position leads the digital content strategy for The Park Record.

Responsibilities:
Content marketing strategy: Sets the direction for marketing digital products (editorial, marketing and advertising) with specific digital content plans.
SEO: Ensures all content has SEO-optimized titles and descriptions. EE writes the titles and descriptions and mentors editorial staff on best practices.
Facebook: Develops a daily posting strategy that mixes links (traffic) with native posts (engagement) — timing, copy, image selection. Responding to comments and DMs and conducting outreach to other community and affinity pages for link sharing.
Follows emerging trends: Studies emerging digital trends and experiments. Shares findings with other Engagement Editors.
Cross-departmental support: Collaborates with all departments to ensure special projects reach the largest digital audience.
Tools: Chartbeat, Wordpress (CMS), Slack or Zoom, SecondStreet (contest platform), Google Analytics, Social Media Management Software, CitySpark (online calendar)

Qualifications:
Prefer a background in journalism, communications or marketing with a passion to grow our digital community.
Use of data to drive decision-making
Google Analytics and WordPress knowledge
Ability to write and edit quickly, with excellent writing and message development skills.
Must have strong attention to detail.
Creative thinker — ability to generate ideas in an energetic environment.
Salary determined by experience and skill level.
Competitive benefits include medical, dental, vision, life insurance after 60 days of employment, $500 Recreation Bonus after 6 months and 401k Plan after 1 year.