SEO Journalist

The Sun is the biggest news brand in the UK, publishing hundreds of stories a day and reaching over 170m unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news, entertainment, and sports coverage to millions of readers every day. With a rich history spanning decades, we are dedicated to providing accurate, insightful, and engaging content across print and digital platforms.

The Sun has a mass-market audience and aims to appeal to a diverse audience in the UK and beyond.

Your role: The Sun is looking for a talented individual to help drive forward of The Sun’s SEO strategy.

You will be responsible for producing stories for The Sun with SEO principles baked into every story we produce.

Our SEO journalists work on a rota so some evenings and weekends are essential.

Day to day you will:

Confident in identifying search trends and making recommendations

Writing stories on a variety of topics

Help grow organic search, Discover and Google News on all four of The Sun’s domains - thesun.co.uk / the-sun.com / thescottishsun.co.uk / thesun.ie

Optimise The Sun’s content for large language models

Ensuring all stories are grammatically correct and well-edited

Able to conduct in-depth research to keep our readers informed and entertained

Contact sources/PR executives for further information on stories when required

Have a thorough knowledge of the IPSO Code of Conduct, media law and ethical considerations

Analyse and report back to the newsroom on SEO successes and failures

Perform competitor analysis and identify opportunities to improve and overtake in key markets

Monitor algorithmic changes and developments and help recommend actions to relevant teams

Be a go-to person for journalists and reporters seeking SEO advice

What we are looking for from you:

Experience writing to a deadline in a fast-paced environment

Strong understanding of daily news trends

Be agile: Fast-moving and quick to flag emerging and declining trends

Ability to implement ideas and strategies to help overall traffic growth

Good understanding of SEO tools in the newsroom and ability to use them to maximum effect

Passion for news and digital journalism

Good team player