Marketing Executive - Engagement

Supporting the Engagement Marketing Manager, you will drive engagement through ‘customer first' focused communications with the objective of achieving and exceeding business KPIs. You will be able to work both proactively and reactively to deliver multi-channel campaigns to improve engagement and retention across early life and in-life subscribers.
Key responsibilities:
Support with the delivery of the subscriber engagement strategy which aims to drive habit and long-term retention.
Support with defining and delivering a variety of marketing campaigns to drive subscriber engagement and meet core KPIs.
Provide weekly reporting of ongoing and ad hoc campaigns, including commentary on the performance and identifying opportunities and risks.
Leverage Editorial roadmap to bring plans to life and engage subscribers with our content.
Support with reactive multi-channel campaigns to drive engagement with breaking news content.
Identify opportunities to optimise and improve existing customer journeys to drive performance, aligned to KPIs.
Work with stakeholders from across the business to maximise opportunities and ensure effective execution of plans. Teams may include Editorial, Acquisition, Insight & Analytics, Legal, CRM and Tech.
Identify and define ‘test and learn’ plans to ensure the continuous improvement of the engagement proposition.