GENERAL SUMMARY: The Associate Director of Media Relations and External Communications is responsible for leading, developing, and implementing comprehensive public relations programs and content strategies to generate media coverage for the Polsky Center in order to raise the external brand awareness of Polsky—locally, nationally, and globally. This position engages daily with Polsky Center leadership, staff, campus partners, media outlets, and external organizations in the entrepreneurial, technology, science, and business community.
Important components of this position include developing innovative media relations plans, securing speaking engagements and conference participation for Polsky thought leaders, managing award submissions, supporting annual rankings submissions, connecting with influencers, managing relationships with external partners, and developing creative and engaging content about Polsky startups and founders, press releases, and featured stories about the Polsky Center. In addition, this role supports new thought leadership strategies, partnerships and ecosystem participation, and overall marketing communications.