Senior Content Strategist

Position Summary: In alignment with the organization’s mission and strategic objectives, the senior content strategist produces engaging, accurate and lively content and then distributes this content across myriad platforms, including internal and external websites, social media channels, publications and email. The senior content strategist manages freelance writers who provide content for MyCarolinaLife.com and oversees Tidelands Health’s social media channels, including Facebook, X, Threads, Instagram, LinkedIn, etc.

Develops and implements Tidelands Health’s content strategy, assuring accurate and engaging content is produced, edited and distributed in alignment with an aggressive content calendar
Serves as the editor of MyCarolinaLife.com, with sole responsibility for keeping the site accurate and current; produces content for MyCarolinaLife.com and manages freelance writers who produce content for the platform, assigning stories, editing content, etc.
Manages and monitors Tidelands Health’s social media channels, including Facebook, X, Threads, Instagram, LinkedIn, etc. Posts fresh content daily, manages advertising on social channels and rapidly responds to comments/messages, internally escalating consumer concerns for resolution as appropriate
Develops and implements Tidelands Health’s email marketing strategy
Partners with the digital director to develop content and optimize SEO for tidelandshealth.org and other digital platforms
Writes speeches, whitepapers, nominations, etc. as assigned
Functions as a productive member of the marketing and communications team, supporting departmental projects and initiatives to advance health system strategy
Serves as member of the health system’s crisis communications team
Completes other duties as assigned, including but not limited to photography and simple photo editing, event staffing, etc.

Qualifications

Education: Bachelor’s degree in communications, journalism or closely related field required. Master’s degree preferred.

Experience/Qualifications: Minimum of five years’ experience in corporate communications required. Previous health care communications experience strongly preferred.

Special Skills:

Strong written, oral and interpersonal communication skills required.
Advanced critical thinking and general judgment skills required.
Exemplary proofreading capability and attention to detail required.
Mastery of grammar and AP style required.
Proven organization and project management skills required.

Physical Requirements: Medium While performing the duties of this job, the employee is frequently (activity or condition exists from 1/3 to 2/3 of the time) required to stand, sit, and walk; occasionally (activity or condition exists up to 1/3 of the time) to use hands, fingers; and frequently to talk or hear. The employee must exert 20 to 35 pounds of force occasionally, and/or 10 to 15 pounds of force frequently, and/or greater than negligible up to 10 pounds of force constantly to move objects.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.