Channel Editor, Smart Home

Tom’s Guide wants to provide our readers with the very best guidance, ideas and advice when it comes to making purchasing decisions for their home. From appliances to smart tech, from homewares to furniture, we aim to be top of the organic rankings for relevant search terms and provide highly optimized, insightful articles on how to make the right choice. We’re looking for an editor to oversee our smart home and appliance coverage. This person will create and commission content which helps users choose the best products for their apartment, home, or outdoor space.

The channel editor needs to be someone who can see in-between the reader’s needs. To be able to tell what they would like to read and do it better than anyone else on the web… taking in the right amount of knowledge to give authority in buying guides and reviews without getting caught in pointless details and delivering up-to-date news that informs and educates.

** This is a position covered under a collective bargaining agreement between Future US, Inc. and the Writers Guild of America East. **

Key Responsibilities:

Growing the smart home and appliance coverage on Tom’s Guide, delivering best-in-class buying guides and reviews of products and services, writing features that help people understand which toaster oven, grill, lawn mower, or smart thermostat they should buy, and how to get the most out of the appliances and gadgets they own.
Working closely with the editor and Editor-in-Chief, you’ll be responsible for creating an audience growth plan, including key subject areas and supporting content for each home topic covered.
You’ll have first-rate knowledge of editorial SEO, naturally, and ownership of planners and key documents. Your inherent knowledge of the sector will ensure you are able to identify and align with key trends and react to market conditions in a timely and appropriate way.
Work with the Editor and Editor-in-Chief to set priorities and story ideas
Write high quality articles on product-based/buying topics
Ensure content is published and marketed effectively through the use of push notifications and social media
Create and regularly update content, especially over key commercial events, such as Black Friday sales
Organize and carry out effective, objective reviews of products.
Monitor rankings performance of key terms in the sector and ensure our content ranks well
Write associated content such as analysis, opinion and interviews
Attend key industry events
Break news where relevant
Establish strong industry contacts with leading companies to ensure we receive news and products for review.

What do I need to succeed?

A strong understanding of home and smart-home related topics, from small appliances to lighting to gardening.
Excellent social media knowledge
Experience managing freelancers and monthly budget management
A commitment to quality and tireless dedication to improvement
Ability to think commercially
Excellent industry contacts
Proven ability to write high-quality engaging, relevant content
A keen eye on how to balance an article – delivering authority alongside brevity to entertain the reader while delivering concise info.
Knowledge of digital content approaches, including websites, social media and newsletters
Numerate and analytical, with an ability to interpret data sets and draw meaningful conclusions
Ability to review succinctly and develop a system to help users know which products and services to buy through strong recommendations
A desire to develop and grow the Homes channel using innovative ideas and keeping abreast of industry developments and trends.
Ability to work in a wider team
Excellent communication skills

Internal job family level: E5

Please note, the salary for this position is $68,000

This is a position covered under a collective bargaining agreement between Future US, Inc. and the Writers Guild of America East

What will I get in return?

As well as our standard benefits, we have a number of awesome perks available to our staff including:

Salary: $68,000
Unlimited paid time off
A share in our success - every member of staff is eligible for a profit pool bonus at the end of our financial year and access to our unique Value Creation Plan
Central office locations with safe working spaces and flexibility to work remotely as required
Discounted digital magazine subscriptions and access to back copies of our print magazines and bookazines
Huge opportunities to learn and develop whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues