Senior Editorial Content Manager

We created Upside to transform brick and mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick and mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cash back than any other product, and hundreds of thousands of brick and mortar businesses earn measurable profit. Billions of dollars in commerce runs through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and towards important sustainability initiatives. Our mission, values, and dedication to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we’ve had on the people and businesses we work with. But don’t just take our word for it! In 2023, Upside was included as a Top Workplace in the USA, received six Best Places to Work awards from Built In, and was named a Top Workplace for Perks & Culture by The Muse.

About the job:

As Upside’s Senior Editorial Content Manager, you will develop our B2B content strategy and manage the production and execution of the company’s B2B content calendar. In collaboration with the Demand Generation team, your work will engage retailers at each stage of the buyer journey — driving brand awareness, lead-generation, and lead nurturing. We’re seeking a passionate and creative content manager who wants to grow their career at a company whose mission is to transform brick and mortar commerce.

What you’ll do:

Plan and manage our B2B content calendar, consulting partners such as Product Marketing, Demand generation, Sales & Accounts, and Creative
Manage all internal content processes, including content request forms & submissions, content tagging and organization, website/blog publishing, and more
Work with data scientists to generate insights that elevate our thought leadership, and expertly position those insights for intended audiences
Write briefs that empower in-house and external writers to create high-quality content
Work with graphic designers to ensure that each piece of content is visually appealing and meets the needs of its target audience
Manage B2B social media content (primarily on LinkedIn) to drive awareness and engage with our target audiences
Apply our brand voice and tone across all assets, and distilling technical information into one main message in a concise, effective manner
Own regular website health and content reporting/analysis, identifying and sharing insights that inform future planning efforts