Associate Social Editor

You are a creative, data-driven social native, who will play a key part in Refinery29’s off-platform and visual storytelling across social platforms. You are confident across Instagram, TikTok, Facebook and Snapchat. You must have extensive knowledge of new and emerging social platforms, experience collaborating with a social community, and a desire to be on the cutting edge of audience development. Superior organizational abilities, excellent communication skills, and attention to detail are a must.

Role x Team

You are part of a team who will grow Refinery29’s smart, driven, and stylish social-first audience through creative storytelling and smart copyrighting. You are a point of contact for our editorial leads, advising on platform and format to bring their ideas to life, underpinning decisions with data, and reporting to the Social Media Director.

In the short term you will…

Daily content scheduling across various social media platforms, ensuring a regular cadence of series and balance of new formats with a focus on vertical video creation
Work closely with the editorial team to ideate packaging of stories, live reporting, and new and creative executions on various platforms
Coordinate the design, production and deployment of social-first visual and motion assets by working closely with the design team
Work closely with analytics for optimized reporting, and be comfortable to analyze content performance using analytics tools (CrowdTangle, Buzzsumo, Domo).
Use editing tools to record, cut, and edit videos to live natively on the platform

After 6 months in this role you will…

Generate and pitch social-first video content (including one recurring series) that will resonate with global audiences and align with business goals of the company
Keep abreast of the next-gen talent and primary sources who represent what R29 stands for, partnering with them on content creation to help present our brand to new audiences
File invoices and track budgets as required

And after a year you should be…

Ideating around new tools and testing in innovative ways
Support & coordinate the design, production and deployment of social first projects
Report on success, identifying trends and opportunities

Responsibilities:

Work closely with the global editorial and affiliate teams, to produce mission-driven social first content and projects working hand-in-hand with editorial
Analyze and create reports on audience data and make recommendations for maximum growth and impact
Build an active and engaged Gen-Z audience on our platforms
Identify, approach and negotiate with external talent to work with Refinery29 for social content
Keep abreast of all industry news and updates across social platforms and their technologies that might affect performance
Provide strategic insight to the business on archetypes, best practice and story positioning, feeding back to our commercial team on where there could be monetizable opportunities

You have these:

1+ years of consumer-facing social media management or similar roles
Extensive knowledge of TikTok and Instagram and all of its features
The ability to shoot and edit vertical video quickly and on brand
Clear understanding of audience development strategies and best practices and an understanding of video and platform optimization
Strong copywriting skills
Comfortable analyzing content performance using analytics tools (CrowdTangle, Google Analytics, Buzzsumo, Domo, Adobe Creative Suite)
Strong leadership, communication, and management skills
A love and an eye for Refinery29's aesthetic is a must!