Copywriter

Mission:

Write compelling copy that is rooted in Direct Response best practices and is on brand.

Job Description

This Copywriter will be responsible for developing impactful, conversion-focused copy for Wantable and Wantable Brands across all platforms.

This person will write copy for all elements of the digital experience: they’ll be responsible for crafting messaging for paid advertisements, storytelling on landing pages and writing copy through to a customer’s purchase. With a focus on driving direct response on performance channels, this person will devise creative ways to communicate Wantable’s key value propositions to get a customer to convert. Using rapid feedback based on core metrics on what messaging angles perform best, and will be able to iterate & build on what works while also testing new concepts.

This person will be successful if they have the ability to give and take creative feedback and constructive criticism. They are naturally curious and passionate about the brand and storytelling journey and desire to work within a cross-functional team to deliver an amazing product.

A successful hire will be hungry to learn SEO best practices, versed in product conversion principles and direct response, experienced in writing product content geared for growth, and will have the ability to achieve this while maintaining the brand voice and natural communication across all platforms.

Job Responsibilities

PRIMARY:
Write ad copy that generates high click-through rates and conversions
Write Landing Pages that are on brand, follow direct response best practices and that drive conversions
Write email content as needed
Manage all other content requests from cross-functional teams to achieve content objectives while advocating for and upholding the brand standards and voice
Develop and maintain processes and organization systems that increase the efficiency of the Copy team
Proof outgoing content for grammar, spelling and punctuation.
Copy trafficking — keeping the templates updated with the latest edits, fact checking (i.e. brand names and spellings)
SECONDARY:
Be able to translate voice to drive clear Philanthropy messaging and understand the nuances needed.

Expected Outcomes for this position:

Drive CTR rates on ads that average above a .7%.
Generate high social engagement (1.5% or higher).
Concept and direct new or improved Landing Page Concepts that increase site conversion rate by 0.5% - 1%.

Skills / Qualifications

Ability to write concise, engaging content that demonstrates a thorough understanding of the audience and what’s important to them and how that relates to Wantable.
Create consistent brand voice by adhering to brand guidelines for tone and voice, using best practices for each given channel.
Must be active on social platforms especially Facebook, Instagram, and TikTok. Must be familiar with what’s trending and have the ability to conceptualize how that might apply to Wantable and be relevant to how our customers experience our brand.
Experience concepting and writing website content that is in the brand tone of voice and converts.
Data-Driven + Results Oriented. Have an insatiable curiosity that drives you to constantly ask questions, seek results and get intimately familiar with how to get and read results for yourself to help elevate your work.
Efficient and able to produce significant output with minimum wasted effort.
Keeps and fulfills commitments - verbal and written agreements
Intelligence: Learns quickly and demonstrates the ability to absorb and apply new information quickly
Attention to detail: doesn’t let important detail slip through the cracks and doesn’t let non-essential information derail a project.
Self-motivated, detail-oriented, meticulous, and high organizational skills
Able to perform in a fast-paced environment under tight deadlines, work on multiple projects simultaneously and prioritize workload based on what will move the needle.
Creative problem-solving skills with a “can-do” attitude
Bachelor’s degree or equivalent job experience

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Remote / In-Office requirements:

This position can be partial or fully remote; however some mandatory meetings and events will need to be scheduled in person at our Headquarters in Milwaukee, WI as directed by your supervisor.

Due to the remote nature of this role, we are unable to provide visa sponsorship. Resumes and communication must be submitted in English.