Content Strategist, Brand

We seek a dynamic and motivated content expert to work with a team of editors, PR specialists, graphic designers, social media managers, and integrated media specialists on behalf of our major Consumer clients. This person will work with internal team members and clients to determine client objectives and develop and activate a comprehensive, multi-channel content strategy to meet those goals. An ideal candidate will have a passion for telling strategic and creative stories on deadline, and be familiar with digital storytelling across earned, owned, and paid media — subject matter expertise in Lifestyle and experience with client relations is preferred.

The Ideal Candidate Would Have:

2-3 years of content or editorial experience at an agency, in-house communications team, media or online publishing company
A proven track record of working under tight daily, weekly, and monthly deadlines
Excellent editing, writing, and grammatical skills
Can communicate effectively with clients and internal team members
Experience leading client calls, creating agendas, sending strategic recommendations
A keen sense of what’s trending in culture and on social media and editorial judgment, especially in the Consumer Goods beat
Subject matter expertise in the Consumer Goods industry is preferred
Experience writing, editing and interviewing
Be able to write sharp, engaging copy on a variety of Consumer Goods topics, in a variety of voices for different audiences and in a variety of content types
Ability to develop content strategies, including setting goals, determining audiences, performing research and competitor audits, choosing channels, and developing editorial calendars
Ability to develop creative story ideas and an eagerness to execute them
Ability to analyze content and perform multi-channel audits
Understanding of SEO and bringing it into content ideas and work
Knowledge of multimedia storytelling
A clear ability to work autonomously, with solid decision-making skills and the ability to identify concerns and issues
Can demonstrate a thorough understanding of web publishing from site structure to overseeing asset management; from editing copy to producing content on publishing platforms (WordPress, Expression Engine, etc.)

What You Will Do:

Brainstorm ideas for and create various types of content (messaging and narratives, social posts/calendars, blog posts, email/website copy, podcast/video scripts, thought leadership op-eds).
Analyze Consumer client objectives and audiences to create strategic content recommendations.
Create editorial workflows, develop content calendars, and report on content results.
Edit and help oversee editorial calendars — both for websites and social channels.
Develop and write short-form copy for social posts across multiple channels.
Contribute on client calls, write call agendas and recaps, take diligent notes
Produce content in CMS tools such as WordPress.
Manage analytics and reporting on web content.
Contribute story ideas – from pitch to execution – for multiple digital platforms.
Coordinate with other departments and teammates, such as PR, art, media buying, social media and more.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

Medical
Dental
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
MyDays – Flexible holiday schedules
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit

NYC Salary range: $64,400 – $80,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.