Content Strategist, Corporate

We seek a dynamic and motivated content strategist to work with a team of integrated media specialists, including platform strategists, graphic designers, social media managers, and earned media gurus, on behalf of our major Corporate/B2B clients in Boston. This person will work with internal team members and clients to determine client objectives and develop and activate comprehensive, multi-channel content strategies to meet those goals. An ideal candidate will have a passion for telling strategic and creative stories on deadline and be familiar with digital storytelling across earned, owned, and paid media — subject matter expertise in financial services or science and technology is preferred.

The Ideal Candidate Would Have:

– 3-5 years of experience in content strategy, corporate communications, or B2B marketing
– A proven track record of working under daily, weekly, and monthly deadlines
– A keen sense of news value and editorial judgment, especially in financial services or science and technology
– Experience writing, reporting, and interviewing
– Ability to develop content strategies, including setting goals, determining audiences, performing research and competitor audits, choosing channels, and developing editorial calendars
– Ability to develop creative story ideas and an eagerness to execute them
– Be able to write sharp, engaging copy on a variety of topics, in different voices for various audiences and content types
– Knowledge of multimedia storytelling and executive social media communication
– A clear ability to work autonomously, with solid decision-making skills and the ability to identify concerns and issues
– Effective communication skills with clients and internal team members
– Experience working with clients in an agency setting is a plus
– Understanding of corporate social platforms like LinkedIn and SEO principles

What You Will Do:
– Analyze client objectives and audiences to determine content channels and types
– Create editorial workflows, develop content calendars, and report on content results
– Generate and help produce story and content packages (blog posts, thought leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts, and whitepapers) – Edit and help oversee editorial calendars — both for websites and social channels
– Edit stories from freelancers and others for publication on the web
– Develop and write short-form copy for social posts across multiple channels
– Manage analytics and reporting on web content
– Contribute story ideas – from pitch to execution – for multiple digital platforms
– Coordinate with other departments and teammates, such as art, media buying, social media, and more
– Analyze content and perform content analyses to inform strategies
– Provide strategic consultation to clients
– Develop and execute strategies for executive social media presence
– Apply SEO best practices to content creation and optimization

This role requires a strong background in corporate communications, executive communication, and/or B2B marketing content strategies. The ideal candidate will be well-versed in creating various content formats, including long-form content, social media posts, and other digital assets.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

Medical
Dental
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
MyDays – Flexible holiday schedules
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit

NYC Salary range: $60,000 – $80,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.