PR Account Director - Consumer

Who is Weber Shandwick?

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team build brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses eg HSBC, Unilever, Ebay, Tinder and Pinterest to name a few.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

Developing data driven insights and strategy to drive measurable impact
Creating impactful creative campaigns that tap into culture
Creating channel and platform agnostic campaigns that grow organically
Delivering integrated campaigns that are earned-first but deliver for paid and owned

What will you be doing?

Develop and maintain positive relationships with clients and improve the company’s reputation in terms of delivery and quality
Provide strategic counsel to clients, being able to assess problems and define logical and effective solutions for clients
Lead the delivery of high quality earned activity, which includes development of media and channel strategies, story development and management of third parties
Brief and inform account teams. Communicate expectations/goals to team on an ongoing basis, helping to keep team motivated by communicating clear tasks and actions
Work successfully with partner agencies as part of a client integrated agency team, both internally at WS and externally
Predict possible problems on the account and be ready to take care of any crises and action appropriately
Work effectively with finance colleagues to deliver accurate quotations for all client projects or new business work
Write well-structured, persuasive copy and help train others team colleagues to do the same
Contribute innovative ideas for client and new business work, inspiring ideation amongst team members

Who are you?

A brilliant understanding of what makes an earned story – and how to make them travel across multiple channels
An excellent communicator, you’ll build connections quickly with the people around you
Strategic mindset – you will be able to anticipate potential roadblocks and keep ahead of the curve with emerging trends
Proven project management skills, leading multiple teams, as well as interagency, to deliver work that is on brief, on time, and on budget
Strong commercial acumen and ability to ensure profitability, avoiding over-servicing
Strong social and digital acumen – highly competent at developing and executing influencer programs, social listening and wider digital and social strategies
Excellent project management skills with strong organisational and planning skills
First-rate written, verbal and presentation skills; accomplished at delivering successful pitches
Curious with a drive to deliver new and premier work for the agency and client
A little black book of contacts built up from over the years in industry
A good, collaborative team leader with experience of managing teams and individuals

Core Benefits:

Private medical insurance
Group life assurance
Group income protection
Personal pension plan
Employee Assistance Programme

Flexible Benefits:

Buy or sell holiday
Additional life assurance cover
Critical illness insurance
Personal Accident Insurance
Dental insurance
Travel insurance
Health screening
Gym discounts
Cycle to work scheme
Health cash plan

Soft Benefits:

Flexible working with our 3:2 hybrid work model
4pm Friday finish
Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and Christmas period off
Flexible public holidays
Sweets and snacks in the office
Exclusive shopping discounts and perks
Headspace membership
Annual eyecare voucher
Season ticket loan
Referral bonus scheme
Long service bonus
Enhanced family leave
Inclusive and invisible health policies