Senior Editor - Brand

We are seeking a dynamic and motivated content creator, writer and editor, and content strategist to work with a team of graphic designers, social media managers, and integrated media specialists on behalf of our major Consumer clients.

This person will work with internal team members and clients to determine client objectives and develop and activate a comprehensive, multi-channel content strategy to meet those goals. An ideal candidate will have a passion for telling strategic and creative stories on deadline, be familiar with digital storytelling across earned, owned, and paid media and be tuned in to what’s trending in culture and on social media. Subject matter expertise in Lifestyle and experience working at an agency or in-house at a Consumer brand is preferred.

The Ideal Candidate Would Have:

5-7 years of editorial experience at a media or online publishing company or at an agency or in-house at a Consumer brand on a communications, editorial or social media team
A proven track record of working under daily, weekly, and monthly deadlines
Excellent interviewing, editing, writing, and grammatical skills
Ability to ideate for creative and engaging best-in-class social media content
A keen sense of news value and editorial judgment, especially in the Consumer beat
Subject matter expertise in the Consumer industry is a preferred
Ability to develop content strategies, including setting goals, determining audiences, performing research and competitor audits, choosing channels, and developing editorial calendars
Ability to develop creative story ideas and an eagerness to execute them
Be able to write sharp, engaging copy on a variety of Consumer topics, in a variety of voices for different audiences and in a variety of content types
Knowledge of multimedia storytelling
A clear ability to work autonomously, with solid decision-making skills and the ability to identify concerns and issues
Can communicate effectively with clients and internal team members
Can demonstrate a thorough understanding of web and social media publishing from site structure to overseeing asset management; from editing copy to producing content on publishing platforms (WordPress, Expression Engine, etc.).
Ability to create snackable social content using in-app platform features, CapCut or other editing tools

What You Will Do:

Lead client workstreams
Analyze Consumer client objectives and audiences to determine content channels, and types.
Create editorial workflows, develop content calendars, and report on content results.
Generate and help produce story and content packages (social posts/calendars, blog posts, thought leadership op-eds, email/website copy, podcast/video scripts and whitepapers).
Edit and help oversee editorial calendars — both for websites and social channels.
Edit stories from team members and freelancers for client approval and publication.
Develop, write and produce short-form copy for social posts across multiple channels.
Produce content in CMS such as WordPress.
Manage analytics and reporting on web content.
Contribute story ideas — from pitch to execution — for multiple digital platforms.
Coordinate with other departments and teammates, such as art, media buying, integrated media specialists and more.
Mentor Editors, overseeing writing and client communications
Work with Vice President, Managing Editor on staffing plans, scopes and team organization

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

Medical
Dental
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
MyDays – Flexible holiday schedules
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit

NYC Salary range: $80,000 – $110,000