Digital Producer
WHTM-TV, a Nexstar Media Group, Inc. station in Harrisburg, Pennsylvania, is seeking a Digital Producer. This role is responsible for updating abc27.com, curating high-performing content, crafting homepage layouts driven by data, and helping to report the news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.
Produce a steady stream of interesting original content as well as content shared from other stations in the company
Monitor all forms of media (print, TV, digital, blogs, and social) and be quick to report breaking news
Always on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local traffic
Flexibility to perform duties
Excellent at writing headlines that grow audience and engagement
Prioritize packaging content that grows page views per visitor and time-on-site, using headline testing, metric tools, and observed patterns to guide decision making
Understand different ways to tell a story, particularly producing short videos and choosing great photos from station archives and stock photography options
Evaluate website traffic trends to make decisions on both daily content needs and, in concert with the team, longer-term content curation that will grow the local audience
Build positive working relationships with station staff and management, work collaboratively on enterprise content, and create opportunities to market web content on the broadcast
Distribute news content on social media in line with the station's social media strategy
Two years of experience in digital content and journalism
Writes content, headlines, posts, etc., that gets clicks without being considered “clickbait”
Strong multi-tasking abilities
Organized, technical problem solver and quick decision-maker
Capable of researching, interviewing, and writing original news articles
Knowledge of SEO best practices and AP Style
Enjoys working in teams and has excellent interpersonal skills
Ability to learn new technology and applications independently and quickly
Strong communicator
Some schedule flexibility (nights, weekends, early mornings)
Regularly meets measurements of success
Understanding of Google Analytics; Chartbeat experience a plus
Proficiency in MS Office; HTML experience a plus
Basic proficiency in the Adobe suite a plus
Education Requirements:
Bachelor’s Degree (work experience and military service will be considered in lieu of)