Digital Editor – 50 Best

50 Best is the global leader in premium hospitality awards events, widely recognised as the leading innovator within its field. Its event portfolio now includes The World’s 50 Best Restaurants, Asia’s 50 Best Restaurants, Latin America’s 50 Best Restaurants, Middle East & North Africa’s 50 Best Restaurants, as well as The World’s 50 Best Bars, Asia’s 50 Best Bars and North America’s 50 Best Bars. The team recently launched the inaugural edition of The World’s 50 Best Hotels, marking the brand’s first foray into the travel sector.

In addition to awards, the brand portfolio also includes our digital content platform 50 Best Stories, and 50 Best Discovery, our highly curated collection of city guides including expert-approved restaurants, bars and hotels across the world.

With significant development plans across digital, this is an exciting senior role within a growing, innovative and international business.

Position

Role: Full time (35hr per week) Permanent.

Location: Hybrid: Office based Crawley (2 days) plus additional day in either our Crawley or London Office

50 Best is seeking a skilled digital editor with excellent writing and organisational skills, digital knowledge, innovative mindset, and experience of running a website. This is a senior role managing the brand’s editorial and branded content output as part of an expanding team. An interest in food and drink is essential and specialist knowledge of the Restaurant, bar, hotel and/or travel sectors an advantage.

The successful candidate will further develop and lead the digital content strategy beyond our awards, substantially growing our content across food, drink, and travel to drive larger reach and engagement with consumers worldwide. For the successful candidate, this role offers a great opportunity to have a big impact and drive further growth for 50 Best in this vibrant and exciting industry.

What You’ll Be Doing

Develop the digital content strategy across food, drink and travel to reach and engage our target audience, meet brand objectives, and deliver desired outcomes
Produce compelling and creative digital content, developing content ideas and utilising 50 Best Lists, key industry figures and wider 50 Best contacts and team where required
Management of freelancer network across the world to commission content, optimising budgets to maximise impact across the year and provide regular reporting on success
Curating and publishing newsletters
Partner campaign ideation and project management
Liaison with social, commercial and production teams
Edit and optimise digital content to enhance quality, readability, and user experience
Use your knowledge of digital content and SEO to edit and optimise the discovery of our content and maximise engagement
Use analytics tools to monitor and analyse content performance metrics and
Take data-driven insights to inform strategy refinement
Gain insights on the effectiveness of our content and identify areas for improvement
Content lead on 50 Best Discovery database, working with wider team to review voting results, collate venue information, commission profiles, update information where required

Requirements

What you’ll need as our Digital Editor

Experience of running a content website
Knowledge of wider food, drink, travel and lifestyle sectors
Strong writing, copy editing and commissioning ability
Organisational skills; ability to multi-task under pressure
Understanding of commercial partnerships and ability to balance with brand and audience engagement
Experience in creating, managing, and delivering successful web pages and websites (including CMS experience and HTML knowledge)
Ability to represent the 50 Best brand in liaison with key stakeholders
Goal-orientated, a strong team player and able to work collaboratively within a larger team
Have an innovation mindset
Experience and understanding of SEO optimisation
Experience and understanding of Social Media
Experience in people management
Understanding of Analytics
Video and photo editing skills an advantage but not compulsory
Language skills an advantage, but not essential

Other information

Company benefits include:

A competitive salary
25 days annual leave in addition to bank holidays- increasing by one additional day after 6 years, up to a maximum of 30 days.
An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.
A volunteer day to take for supporting a chosen charity and giving back to the community.
Opportunity for hybrid working
Contributory Pension
Life Assurance Scheme
Group Income Protection
Enhanced family-friendly leave pay entitlements
Wellbeing benefits, including: A health care cash plan, Employee assistance programme and a 12-month wellness calendar for company-wide health, wellbeing, diversity & inclusion awareness dates.
Cycle to Work Scheme
Electric Car Scheme