Digital Content Producer,

WLEX, The E.W. Scripps Company affiliate in Lexington, Kentucky, is looking for a Digital Content Producer to join its team. The Digital Content Producer organizes, writes scripts and updates content on digital platforms with a primary focus on local websites, mobile apps, and social media platforms. They are responsible for creating compelling content that is aligned with and enhances the station's and/or Scripps brand.

WHAT YOU'LL DO:

Write and edit content including headlines, short news alerts and teases, enhancing content with outside links, maps, slideshows.

Publish and manage content on multiple digital platforms, including the station's local website, mobile and social networks using current production and web-delivery tools.

Produce digital video when assigned.

Assist in online coverage of major news events, breaking news and severe weather to ensure high quality consistent community coverage online.

Build out special sections and site features to enhance coverage and increase user engagement.

Update and interact with fans/followers on social media.

Anchor/host content for digital platforms as assigned.

Coordinate with editorial and technical staff to facilitate the migration of multimedia content to new media platforms, including video, audio, still photos and graphics.

Work with other departments, including sales and marketing, as needed on site and/or station initiatives that require content integration.

Optimize the user experience by tracking live web metrics and user experience best practices.

Apply SEO best practices to every piece of content.