This is a rare chance to take ownership of social media across all channels for Woman & Home, the market-leading women’s lifestyle media brand. As the Social Media Editor, you will be a master multitasker and innovative thinker who pushes the brand’s channels into new territory, and continuously looks for ways to optimise growth and engagement.
What you'll be doing...
Social Media Editor will be well-versed in social and ready to translate their insights into posts and activations that capture our audience and drive referrals. You’ll be joining a successful and thriving team at the top of its game. You will create social-first content across a variety of platforms and ensure that it meets brand guidelines and delivers commercial opportunities. You will also work to maximise the potential of every single story we tell using social media.
Lead Woman & Home’s social as a strategist and content creator, working in a smart and efficient way to find the maximum potential for the channels.
Strategically, innovatively and organically find follower, engagement and referrals growth via impeccable social calendar planning, pitch-perfect execution and close collaboration with the editorial team.
Create, image source, schedule and publish social posts for daily content across all Woman & Home’s social channels (Facebook, Instagram, TikTok, Pinterest and Flipboard) keeping core KPIs in mind and in an organised, performance-driven fashion. Shoot top-quality short-form video.
Always be switched-on and reactive to what’s happening in pop culture and social media, having the confidence, editorial nous and skills to execute on-brand responses in a timely and effective manner. Create and manage content calendars; pitch and execute new social franchises and work on pro-active social strategies.
Monitor social channel KPIs and analytics on a daily, weekly and monthly basis, delivering and interpreting data for the wider team and using said findings to constantly pivot, improve and find opportunities within the social strategy. Provide insights on the latest social trends, technologies and competitor activities, ensuring the brand doesn’t miss a beat.
Find industry-leading ways to engage our community across all social platforms; creating a robust calendar of activations, bringing industry figures and talent into our world and dedicating time to community management.
To work outside of standard contractual hours when required such as design week, nd/or occasional key evening/weekend news stories.
Be an ambassador for the brand and in house content creator, whether that’s appearing in a team shoot, an Instagram story video or attending industry events.
What do I need to succeed?
The ideal candidate will have an exceptional body of work demonstrating the ability to deliver a wide variety of social media ideas, a thorough understanding of specifics per platform, a strong sense of urgency with the ability to quickly turn a concept into a final product, and a collaborative spirit with a positive, can-do attitude.
Strong time management and organisational skills; an ability to prioritise effectively.
Visual and photographic skills to create your own assets for social channels, such as low-lift video or self-shot content. Familiar with Final Cut, Adobe Suite, etc.
Experienced in publishing, scheduling and analytics tools, as well as confidence in interpreting and explaining data.
An interest in the women’s lifestyle sector, particularly fashion and beauty - understanding what makes an on-brand image and knowing what makes a fantastic story for this 45-60 year old audience.
Solid understanding of the key different social media platforms and their nuances, best practices and latest developments.
Ability to work calmly under pressure, meet tight deadlines, and provide self-guidance.
A team player, with a resourceful can-do attitude, who thrives in an entrepreneurial, fast-paced environment. A great communicator and presenter – both with the industry and the wider Future team.
What's in it for you…
We have a number of awesome perks available to our staff. We offer huge opportunities to learn and develop, whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues. We have a fantastic culture where we really do care about our people and want everyone to succeed. Varied roles mean you’re not pigeonholed in to one finite area but get the opportunity to develop a wide range of skills and experience
And to top it all off, not only do we offer unlimited holiday because we trust you to manage your workload and time but we also offer a share in our success whereby every member of staff joins our profit pool bonus scheme.
Internal job family level E5
The expected range for this role is £29,000 - £30,000