Social Media Editor: Rivals/CFB

Yahoo Sports connects fans to the sports and fantasy games they love most, providing personalized quality content and superior fan experiences every day.

Social Media Editor (Rivals/CFB Social)

The Yahoo Sports social media team is looking for a high school recruiting and college football expert who is on the pulse of creating content around recruiting and college football. The ideal person for this role will be an expert in college football and have a deep passion for the Rivals product and be ingrained in the scene and the voice of the community. This person will also be a social media expert with a body of work of proven success. The ideal candidate should be incredibly tapped into the college football and recruiting space and is familiar with the Rivals brand and product, as well.

Responsibilities:

Manage, ideate and program for Rivals and Yahoo Sports College Football social media channels.
Lead editor in charge of Rivals’ and Yahoo Sports College Football’s social strategy and long-term planning
Conceptualize and execute original content and live streaming ideas for social platforms.
Grow Rivals’ and Yahoo Sports College Football’s social handles via content and community building and proactively pitch opportunities for growth.
Post breaking news and UGC/original content around live events on multiple social platforms.
Work with social platform contacts at IG, X, Meta, YouTube and Snapchat on any strategy changes or platform enhancements.
Work in partnership with Rivals and CFB talent (writers and reporters) and editorial staff to create content for social media.
Stay up to date on current industry trends, evolving strategies and works constantly with editorial and video teams on ensuring all types of social content are following current best practices
Ideate unique call-to-action campaigns or other creative strategies to promote content and engage with users on social platforms.
Identify stories to pitch to editorial and YS social media team for collab opportunities
Weekly and monthly reporting on all social analytics and using data to make decisions and recommendations on content.
Work in lockstep with Yahoo Sports’ creative team to build out proactive and on-the-fly static and video content.

Skills:

Deep understanding of sports/social media platforms with experience programming on all major platforms for a major brand (scheduling posts, programming video, content promotion, etc.)
Expert knowledge of Instagram, X, TikTok, YouTube, Facebook and Snapchat.
Strong editorial judgment and deep knowledge of college football and basketball recruiting.
A creative thinker that has the ability to move quickly and capitalize on breaking news stories and live sporting events
A proven track record of creating content that grows a sports brand’s social media accounts
Strong understanding of key social metrics and how to optimize content based on those metrics
Ability to identify static and video content that resonates on specific social platforms
Strong writing skills, grammar, communication skills and an understanding of the “tone” of the internet.
College football expert and a deep knowledge of the portal and recruiting space
Ability to produce/edit video and create graphics for social platforms using Adobe Creative Suite a plus
A journalism degree is a plus.

You Also Should Be:

3-5 years programming social content or “owning” a social account for a sports social media brand
A team player and go-getter who can multitask and work across multiple groups to partner and collaborate on multiple initiatives
A huge fan obsessed with all things sports, social media and internet trends.
Someone who enjoys engaging with the social audience and loves to build the conversation around our content
Someone who can work a flexible schedule in accordance with sports breaking news and live sporting events. Weekend and evening shifts are required.