Billed as the “realest fake beer” on the market, Designated Dale’s NA Pils delivers on flavor and authenticity, using real ingredients and brewed by real brewers. Featuring German hops and 2-row pilsner malts, it is brewed with alcohol which is then removed after the brewing process. Designated Dale’s is for consumers who genuinely enjoy the taste of beer and are looking for a non-alc option with delicious craft beer character. With its judgment-free, no-fuss positioning, it appeals to both beer drinkers and non-alc enthusiasts alike.