Analysis: Elon Musk's embrace of advertising at Tesla grabs marketers' attention18 May 2023—Reuters
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Companies
May 17 (Reuters) - With Elon Musk outlining plans for Tesla Inc (TSLA.O) to use traditional advertising for the first time, viewers might see the electric-vehicle maker's Model Y crossover or upcoming Cybertruck pickup - maybe even the billionaire CEO himself - on TV or online.
Musk revealed those plans on Tuesday at the company's annual meeting, an about-face for the celebrity executive who recently acquired social media platform Twitter. He has for years eschewed advertising...