I oversee content creation for Verywell Health, Mind, Fitness, and Family, as well as other Dotdash Meredith Brands like Shape and Health.com, for the performance marketing team. This involves editing freelancers and staff writers, rewriting or updating articles, and optimizing them for SEO. I also help conduct research on various health and wellness topics, hire freelance writers and health experts, develop and manage high-priority editorial projects, and collaborate with the business development, marketing, and social teams.

Several branded content campaigns I helped execute for The Weather Channel won awards, including CMA and Marcom Awards.

As a freelance writer, I've written compelling, well-researched articles across for several highly regarded publications. Recent pieces include a NatGeo piece on rogue waves, a BBC Future piece on the history of the nickel-iron battery's resurgence as a hydrogen producer and a Hakai piece on an ocean carbon capture plant developed on the Southern California coast.

I specialize in science-forward stories on topics such as mental health, physical wellbeing, climate change, technology, and the future of humans. I also like to uncover the hidden history of unique places around the world, and how humans have played a part in shaping them.

When I'm not editing or writing articles, I'm writing scripts and producing original videos for popular sites like SciShow. I also edit photos and create gifs with aplomb. I'm an experienced self-starter who performs well under pressure but still manages to have a sense of humor.

https://www.allyhirschlag.com/