Confession time. Just before sitting down to write this article, I was working on a social calendar project for a new client. I turned to Google and asked: “What’s the ideal frequency to post on LinkedIn?” As I typed, the search engine’s auto-populated options finished the phrase with options including: LinkedIn Instagram YouTube and YouTube Shorts TikTok Most social media platforms Posting content in a Facebook awareness campaign Like most marketers, I had hoped for a one-size-fits-all...

Hashtag stuffing isn’t as tasty a dish as it once was. This month, Instagram ended its following hashtags feature. Users can no longer follow hashtags and have that content show up in their feeds or Reels. However, they can still search for a hashtag. The move is a definite problem for hashtag stuffers — those spammers who include any and every popular and trending hashtag regardless of relevance to get their content in front of more people. But is the end of Instagram’s follow feature a...

You’re underpaid for the marketing work you perform. That’s the sentiment of marketers surveyed for CMI’s 2025 Career Outlook: Content and Marketing Professionals (registration required). How much are marketers underpaid? About 20%. That’s a lot of money, given that the survey finds marketers in the U.S. average $108,380 per year, which is 3% less than the previous year. So how do you get that 20%? Well, the best advice to get a huge increase like that is to switch jobs. Few companies will...

The pandemic didn’t just change the B2B buying game; it flipped the whole table. That’s how Susan Gonzalez, director of marketing at the wholesale e-commerce platform RepSpark, describes the 2020s revolution in B2B e-commerce. “It forced businesses to go digital almost overnight. And now, buyers who had to make that switch aren’t looking back,” she says. Joe Cicman, a principal analyst at Forrester, has the evidence. In 2019, Forrester expected B2B e-commerce in the United States to reach...

Is your online “place” ready to welcome the audience and motivate them to take action? I’m not talking about the home page on your website. I’m talking about your landing pages – the URL destinations where you direct them in your calls to action. Unlike the home page, which showcases all aspects of your content business, a landing page has a narrower purpose. It’s designed for an audience targeted to perform a single call to action (CTA). It could include a landing page for your online course...