Ann Gynn
Ann Gynn lives up to her high school nickname (Editor Ann) as an editorial consultant for the Content Marketing Institute. As the founder of G Force Communication, Ann regularly combines words and strategy for B2B, B2C, and nonprofits.
Former college adjunct faculty, Ann also helps train professionals in content so they can do it themselves.
Publications
- Content Marketing Institute11 articles
- The Tilt8 articles
Writes Most On
- How To Make the Case for a Raise in Your Content and Marketing Role5 Dec—Content Marketing InstituteYou’re underpaid for the marketing work you perform. That’s the sentiment of marketers surveyed for CMI’s 2025 Career Outlook: Content and Marketing Professionals (registration required). How much are marketers underpaid? About 20%. That’s a lot of money, given that the survey finds marketers in the U.S. average $108,380 per year, which is 3% less than the previous year. So how do you get that 20%? Well, the best advice to get a huge increase like that is to switch jobs. Few companies will...
- B2B E-Commerce: How To Plan Content To Support Digital Sales23 Oct—Content Marketing InstituteThe pandemic didn’t just change the B2B buying game; it flipped the whole table. That’s how Susan Gonzalez, director of marketing at the wholesale e-commerce platform RepSpark, describes the 2020s revolution in B2B e-commerce. “It forced businesses to go digital almost overnight. And now, buyers who had to make that switch aren’t looking back,” she says. Joe Cicman, a principal analyst at Forrester, has the evidence. In 2019, Forrester expected B2B e-commerce in the United States to reach...
- Expert Advice To Drive Action From Your Landing Pages in Your Content Business7 Oct—The TiltIs your online “place” ready to welcome the audience and motivate them to take action? I’m not talking about the home page on your website. I’m talking about your landing pages – the URL destinations where you direct them in your calls to action. Unlike the home page, which showcases all aspects of your content business, a landing page has a narrower purpose. It’s designed for an audience targeted to perform a single call to action (CTA). It could include a landing page for your online course...
- 20+ Tips and Ideas That Make Paid Social Media Content Pay Off19 Sep—Content Marketing InstituteShould you still invest in paid social media promotion and advertising for your brand? When I posed the question to experts in marketing, the responses were almost unanimous: “Yes, but …” Some view it as a necessary evil given the limited organic reach on social today. Others say that although social platforms are crowded with content, they’re still valuable for marketing. Others qualify their replies with “It depends.” Let’s explore the nuances behind those answers. (If you’re already sold...
- 7 Kinds of Insurance Every Content Entrepreneur Should Consider12 Aug—The TiltInsurance went to the top of my mind this past week. A tornado went through the area where several Tilt team members live (everybody is safe and OK). But I’ve had many conversations about what insurance covers and what it doesn’t. It got me thinking – insurance is one of the last things on a content entrepreneur’s to-do list (if it makes the list at all). It’s something you realize you should have acquired after you need it. A massive tech disruption, like the recent CrowdStrike attack that...
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