Confession time. Just before sitting down to write this article, I was working on a social calendar project for a new client. I turned to Google and asked: “What’s the ideal frequency to post on LinkedIn?” As I typed, the search engine’s auto-populated options finished the phrase with options including: LinkedIn Instagram YouTube and YouTube Shorts TikTok Most social media platforms Posting content in a Facebook awareness campaign Like most marketers, I had hoped for a one-size-fits-all...

Hashtag stuffing isn’t as tasty a dish as it once was. This month, Instagram ended its following hashtags feature. Users can no longer follow hashtags and have that content show up in their feeds or Reels. However, they can still search for a hashtag. The move is a definite problem for hashtag stuffers — those spammers who include any and every popular and trending hashtag regardless of relevance to get their content in front of more people. But is the end of Instagram’s follow feature a...

You’re underpaid for the marketing work you perform. That’s the sentiment of marketers surveyed for CMI’s 2025 Career Outlook: Content and Marketing Professionals (registration required). How much are marketers underpaid? About 20%. That’s a lot of money, given that the survey finds marketers in the U.S. average $108,380 per year, which is 3% less than the previous year. So how do you get that 20%? Well, the best advice to get a huge increase like that is to switch jobs. Few companies will...