AC

Armand Coetzee

Hey there,

Have you been sending out email campaigns or updating your website copy…

But still seeing boring copy, low open rates, or stagnant sales?

It sucks, right?

That’s why I want to introduce you to a copywriting approach I’ve used to increase real estate sales by 29%, boost email open rates by 30%, and lift conversions by 21%.

You hear it all the time:

“Make your emails short and sweet.”

“Add more CTAs.”

“Just use ChatGPT and tweak it a bit.” And on and on…

But let’s be real — if it were that simple, your inbox would already be flooded with leads.

See, writing copy that sells is no longer just about typing catchy words.

After years of studying buyer psychology and proven frameworks, and working with real estate agents, eCommerce brands, and small businesses,

I’ve learned that the biggest difference between businesses that convert like crazy and those that don’t is:

👉 Tapping into the reader’s fears, emotions, and pain points — using their language — and guiding them to an impulsive “YES.”

No amount of generic writing tips can compete with that level of precision and persuasion.

Why? Because copy that mirrors your customer’s internal dialogue builds trust fast — and trust sells.

So, if you’re ready to stop guessing and finally have copy that actually brings in leads, opens, and sales...

Let’s chat about how I can plug in this proven approach to your business.

Talk soon,

Publications

  • Armand Copy Inc
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