AC

Arvyn Cerezo

Arvyn Cerezo is an arts and culture writer/reporter with bylines in Book Riot, Publishers Weekly, South China Morning Post, PhilSTAR Life, the Asian Review of Books, and other publications.

    Publications

    • Book Riot
      2 articles

    Writes Most On

    NonFictionAuthorBookAuthorsReadingBooksBookcommunitySocialMediaMarketingReadersBooktokPublishingTikTokLiteratureFiction
    • —Book Riot
    • Is BookTok Past Its Peak?
      4 Dec 2024—Book Riot
      BookTok has undoubtedly made significant contributions to the publishing industry. It increased backlist sales, served as a marketing vehicle for frontlists, launched new authors, and generated revenue for both publishers and bookstores. But most importantly, the community inspired many young people to read—it bred new readers who will eventually seek out other books not recommended on the platform. Whether you like it or not, BookTok has moved the needle in an ailing industry. As with most...