Does your company have a secret handshake? Probably not, but you may want to think about creating one. Look at any sports team and see the special things they do before, during and after a game. They prepare and celebrate in a way that is unique to them. I saw one of the best examples of this while I was traveling to New Zealand and witnessed the national rugby team, The All Blacks playing a match. Their ritual of doing the Haka, a native Maori dance, before each game is legendary. Paolo...

People have always placed a lot of credibility in the reviews of others. On Amazon, eBay, Yelp or TripAdvisor, when they read what other consumers have said about products and services purchased, they place a higher value on this than any direct advertising from the company. This should not be a surprise since consumers see it as unbiased. But is it and how accurate are these reviews in judging the real performance of the product? Here is What is Wrong with Peer Reviews: Consistency among...

The single marketing message that any business person sends the most every day is in their email signature. This is why, when creating an email signature, it's critical to use only the information that reflects the company's brand and further builds a relationship with the recipient. When Creating an Email Signature … Include The Essentials Name, title, company, email address, web site URL, phone number and social media links where you are active. Include your email address since many times...

Just because you build a business website, does not mean that prospects will come. But once someone visits your site, how can you keep them there through effective engagement? The goal is to increase the number of pages they view and the overall time they spend on the site. More time will ultimately mean a deeper impression of the company's brand and a higher prospect of them eventually buying. Remember that in this fast paced Internet world, most prospects will not pick up the phone and call...

Most small business owners are buried in email. This is discouraging since they don't always get to answer the important ones. Business etiquette suggests that each email should be replied to within 24 hours. Letting messages go unanswered for longer than this can have a profound negative effect on relationships in their business. The sender is worried that the email was not received or a "no answer" means a negative reply. In many cases, it means neither of these things. Proper email...