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Caroline Hroncich

Freelance writer/editor

Words in @MarketWatch @BusinessInsider @Reuters @EBNbenefitnews

Caroline Hroncich is currently an editorial director at MJH Life Sciences. Apart from the publications mentioned above, her work has appeared in The Financial Brand, SHRM, Cannabis Wire, Catholic News Service, and Fox. She specializes in business and science writing and editing.

Caroline is also an experienced manager and editor. She has held various editorial leadership roles at Business Insider, MJH Life Sciences, and Arizent.

She holds a bachelor’s degree in communications from Villanova University and a master’s degree in journalism from Columbia University. She currently resides outside of New York City.

https://chroncich.com/

Expert On

Publications

  • The Financial Brand
    28 articles
  • SHRM Online
    1 article
  • John Hancock Financial Services
  • Society for Human Resource Management (SHRM)

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  • Your Customer-facing AI Systems Will Make Mistakes. How Can You Reduce the Risks?
    18 Feb—The Financial Brand
    For banks, the risk of AI providing misinformation could have significant consequences for business. Experts recommend taking a few key steps to enhance your team’s AI proficiency and mitigate potential risks. Published on February 18th, 2025 in Artificial Intelligence If you’ve kept up with the news over the past year, you’ve probably come across warnings about open-source generative AI tools like ChatGPT pulling data from unreliable sources. In the public domain, this fuels growing fears...
  • As Banks Embrace AI, Soft Skills Matter More Than Ever
    7 Feb—The Financial Brand
    Financial organizations are gaining a better understanding of AI’s limitations compared to human interaction as they grow more acquainted with the technology. Published on February 7th, 2025 in Leadership & Management Financial marketers are increasingly recognizing the value of artificial intelligence as it transforms the workforce. Banks and credit unions are progressively embracing AI tools such as chatbots and automated customer service systems to enhance efficiency and improve customer...
  • 5 Key Demographic Trends for Bank Marketers to Watch in 2025
    8 Jan—The Financial Brand
    As millennials and Gen Z enter their prime earning years, building early connections can establish banks and credit unions as trusted partners for their evolving financial needs — from investing to saving and beyond. Here are the key demographic trends financial institutions should keep on their radar. Published on January 8th, 2025 in Segmentation Strategies As we step into the new year, demographic trends long on bankers’ radar are set to accelerate, reshaping the financial landscape. From...
  • AI Hype in Banking Cools as Skepticism Grows
    11 Dec 2024—The Financial Brand
    Corporate leaders are placing big bets on AI. An overwhelming 99% of executives plan to invest in the technology within the next year, and 97% report feeling a strong sense of urgency to incorporate AI in business operations, according to a recent Slack survey. AI has been a hot topic in banking for years. High-profile executives like JPMorgan’s Jamie Dimon and Goldman Sachs’ David Solomon have been outspoken about the technology’s potential for financial services. Many banks are already...
  • Banks Want Customers to Take Security Seriously. Here’s How They’re Doing it.
    31 Oct 2024—The Financial Brand
    Trust plays a key role in driving decision making for consumers. Just about half (49%) of consumers say that a brand’s reputation is a more important factor than price when it comes to making a decision to purchase, according to a recent survey from marketing firm Marigold. Trust is an even more vital value proposition for banks, which must demonstrate their ability to protect customers’ most sensitive information from the growing threats of cyberattacks and fraud. Banks, especially large...

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