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Caroline Hroncich

Freelance writer/editor

Words in @MarketWatch @BusinessInsider @Reuters @EBNbenefitnews

Caroline Hroncich is currently an editorial director at MJH Life Sciences. Apart from the publications mentioned above, her work has appeared in The Financial Brand, SHRM, Cannabis Wire, Catholic News Service, and Fox. She specializes in business and science writing and editing.

Caroline is also an experienced manager and editor. She has held various editorial leadership roles at Business Insider, MJH Life Sciences, and Arizent.

She holds a bachelor’s degree in communications from Villanova University and a master’s degree in journalism from Columbia University. She currently resides outside of New York City.

https://chroncich.com/

Covers

Publications

  • The Financial Brand
    32 articles
  • SHRM Online
    1 article
  • Magnify Money
  • John Hancock Financial Services
  • Society for Human Resource Management (SHRM)

Writes Most On

BankingArtificialIntelligenceFinancialInstitutionsFinancialServicesCustomerServiceGenZInnovationAIGenerativeAIMillennialsTechnologyCustomerExperienceFinanceCreditUnionsCommunityBanksDigitalBankingSoftSkillsFinancialLiteracyDigitalTransformationProfessionalDevelopmentFinancialPlanningEmotionalIntelligenceEmployeeTrainingFintechWealthTransferFinancialWellnessMarketingStrategyDigitalMarketingCommunicationSkillsWealthManagementTrainingBankMarketingLearningOrganizationBankingJobAiresearchFinancialwellnessbenefitsCustomerEducationFraudPreventionBigBanksSmallBusinessesPersonalFinanceWomenInFinanceExecutiveLeadershipConsumerBehaviorTeamworkTrustBuildingFinancialEducationCommunityBankingSecurityAwarenessMarketingBudgets
  • Most Popular
  • Recent Work
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  • Better Onboarding Isn’t Just a Perk. It’s Critical
    27 May—The Financial Brand
    Smartphones are now essential for shopping. About a third of Americans make at least one purchase online via their phones per week, with usage rising to nearly 50% among people in their 30s and 40s, according to Pew Research Center. If something can be bought, chances are consumers want the option to do it on mobile. That expectation carries over to banking — but for many institutions, opening and onboarding a business account is still a tedious, complex and largely manual process. This is...
  • Can Bots Teach Empathy?
    12 Mar—The Financial Brand
    Generative AI tools are becoming more adept at recognizing human emotions, offering banks a powerful way to rapidly upskill employees in essential customer service skills. However, without proper human oversight, these tools risk creating impersonal interactions that could alienate customers. Contributor at The Financial Brand Published on March 12th, 2025 in Artificial Intelligence Soft skills like empathy and active listening may not be the first qualities associated with AI. Yet, companies...
  • Your Customer-facing AI Systems Will Make Mistakes. How Can You Reduce the Risks?
    18 Feb—The Financial Brand
    For banks, the risk of AI providing misinformation could have significant consequences for business. Experts recommend taking a few key steps to enhance your team’s AI proficiency and mitigate potential risks. Published on February 18th, 2025 in Artificial Intelligence If you’ve kept up with the news over the past year, you’ve probably come across warnings about open-source generative AI tools like ChatGPT pulling data from unreliable sources. In the public domain, this fuels growing fears...
  • As Banks Embrace AI, Soft Skills Matter More Than Ever
    7 Feb—The Financial Brand
    Financial organizations are gaining a better understanding of AI’s limitations compared to human interaction as they grow more acquainted with the technology. Published on February 7th, 2025 in Leadership & Management Financial marketers are increasingly recognizing the value of artificial intelligence as it transforms the workforce. Banks and credit unions are progressively embracing AI tools such as chatbots and automated customer service systems to enhance efficiency and improve customer...
  • 5 Key Demographic Trends for Bank Marketers to Watch in 2025
    8 Jan—The Financial Brand
    As millennials and Gen Z enter their prime earning years, building early connections can establish banks and credit unions as trusted partners for their evolving financial needs — from investing to saving and beyond. Here are the key demographic trends financial institutions should keep on their radar. Published on January 8th, 2025 in Segmentation Strategies As we step into the new year, demographic trends long on bankers’ radar are set to accelerate, reshaping the financial landscape. From...

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