Claire Hoffman
Executive Editor at BizBash
I’m an award-winning writer, editor, and B2B content creator who specializes in the event, meeting, experiential marketing, and hospitality industries. I’ve been reporting on the event industry for more than 14 years, most recently as the Executive Editor at BizBash, the industry’s preeminent trade media, for which I am still a regular contributor. Throughout my career, I’ve written in-depth case studies on everything from the Academy Awards and CES to Coachella and IMEX, along with strategy-focused pieces focused on tips and takeaways for live, virtual, and hybrid events. I also regularly write about technology; venue openings; wedding, food, and design trends; and marketing and social media strategy.
- New York, New York, United States
- ClaireHoffman
- in/clairehoffman/
Publications
- BizBash1 article
Writes Most On
6 Ways to Convince the C-Suite to Host a Meeting or Event3 Feb 2023—BizBashLast March, Microsoft research showed that more than 50% of hybrid and remote employees feel lonelier at work than they did pre-pandemic, when they went into an office every day. The report adds that employees who develop deeper connections with their colleagues report higher satisfaction, productivity, and creativity. So, what does this have to do with events? In our new remote-first normal, your potential event attendees may be craving connection more than ever—and the value of events and...
