US insurance digital ad spending growth fell off a cliff in 2022 and will rise even slower in 2023, as insurers prioritize profitability in a challenging cost environment. To maximize squeezed budgets, they should focus on key segments and platforms including younger audiences and social media. Key Question: How is insurance digital ad spending evolving through 2025, and what does it mean for insurance marketers? KEY STAT: US insurance digital ad spending is facing another year of...

The embedded life insurance opportunity is small but growing. Almost one-third of insurance transactions could be embedded in the next five years, per EY, as insurers mature digitally and suitable partners and data proliferate. We expect the total percentage to be smaller for life insurance. Still, life is the largest insurance market in the US—at $1.148 trillion, per NAIC—and the opportunity is too substantial to ignore. Providers that participate in the market will grow their customer...

Already have a subscription?Sign In Access All Charts and Data Learn about what technologies are transforming your industry Gain exclusive perspectives from top industry leaders Access thousands of data sets and forecasts via our iconic charts Become a Client Table of Contents Life insurers that can tie up with coveted partners today will win big on embedded insurance revenues. Embedded insurance expands the power of insurer-brand partnerships. How can incumbents make the most of embedded...

Report Snapshot While only a small portion of the market today, embedded channels will make up more than 30% of all insurance transactions by 2028, per EY. Insurers who don’t figure out now where they fit into the ecosystem—and how to implement the necessary technology—may lose digital-first customers and younger demographics to competitors who do. Key Question: How can insurers leverage embedded insurance to fend off competitive threats and grow their reach? KEY STAT: Despite significant...

Property and casualty (P&C) insurers’ bottom lines are being hit by rising claims costs, belt-tightening consumers, and emerging risks that further complicate underwriting. They need to mine new pockets of growth while reversing negative trends in their core lines of home and auto. Renters insurance can drive revenues for providers that target the right customers. Renters insurance is the sole category to register penetration gains—and they are substantial. Penetration will reach 60.4% in...