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  • PRmoment
    3 articles

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  • —PRmoment
  • Asking a journalist for a correction 101
    28 Jun 2024—PRmoment
    Most of you know the feeling well. The hours of work and relationship building have finally paid off, and you've secured coverage for the client. But you can't share the good news just yet because there's an inaccuracy in the copy. Perhaps the company name, oDDcapITals, has been reverted to the publication's house style, there is a distinct lack of backlinks or the latest set of financial results are a few zeros shy of accurate. Either way, the client isn't going to be thrilled. An email has...
  • How should PR deal with pitch ghosting?
    26 Jun 2024—PRmoment
    You’ve put in a considerable level of effort. The pitch you’ve painstakingly crafted has been through eight (rather annoying) edits…but somehow you’ve got 12 different versions of it saved under the names: ‘Pitch final.doc’, ‘Pitch final 2.doc’ and ‘Pitch final final.doc’. Hours of client research, collaboration and brain power has been reduced to this one simple task. Your stomach does nervous flips as the cursor edges closer to the send button. Then you get ghosted. The potential client...