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EI

Erica Inman

Senior Assistant Daily Editor, Training & Development at Sports Business Journal

Experienced and dynamic professional with a versatile background in content creation, curriculum development, and educational leadership.

As a Staff Writer for Mainland, I authored engaging, SEO-optimized articles for high-profile publications, conducted video interviews, and significantly boosted social media engagement, reaching millions of followers. My expertise extends to managing homepage content and crafting executive bylines for top news platforms.

I am passionate about leveraging my diverse experiences to drive engagement and achieve organizational goals.

Covers

Publications

  • 1851 Franchise
    85 articles
  • ESTATENVY
    7 articles
  • StacheCow
    6 articles
  • Mainland
  • Sports Business Journal

Writes Most On

FranchisingBusinessGrowthEntrepreneurshipFranchiseBusinessStrategyFranchiseOpportunitiesBusinessDevelopmentFranchiseeMarketingBusinessSuccessSocialMediaMarketingLeadershipSmallBusinessFranchiseDevelopmentDigitalMarketingCustomerSatisfactionFranchiseSuccessBrandLoyaltyInvestmentRealEstateCustomerEngagementBusinessOwnershipCommunityEngagementBusinessSupportCustomerServiceRetailProfessionalDevelopmentFranchiseManagementTeamBuildingBusinessOwnerEntrepreneurCustomerFeedbackContentCreationNetworkingOnlinePresenceConsumerEngagementRetailBusinessMarketingTrendsCustomerLoyaltyFranchiseesLegalAdviceBrandAwarenessSustainableGrowthFranchiseLawPublicRelationsBusinessModelBusinessManagementFranchiseBrokersBrandIdentityTeamManagement
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  • Recent Work
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  • How to Leverage the Signing of a Franchisee by Playing into FOMO
    27 Dec 2024—1851 Franchise
    Growing a Franchise Celebrating new franchisees with public stories, events and strong support boosts brand momentum, inspires potential investors and reinforces long-term growth. Staff Writter 9:00 AM • 12/27/24 Signing a new franchisee is a huge milestone for both the new operator and the franchisor, but the real work begins after the ink dries on the contract. Too often, franchisors celebrate and miss an opportunity to market the momentum to gain new inquiries in other markets. Here's how...
  • How to Effectively Manage a Home Service Franchise
    26 Dec 2024—1851 Franchise
    Managing a home service franchise involves navigating various challenges to ensure consistent quality and customer satisfaction across different locations. According to Aaron Cash, co-founder and president of Garage Living, there are three essential factors that contribute to the success of a home service franchise: building a trusted brand, delivering an exceptional client experience and cultivating a strong team. Building a Trusted Brand “The home is the most valuable, important and...
  • How To Manage Your Brand’s Social Media Drumbeat in Franchising
    17 Dec 2024—1851 Franchise
    Fast Company: KFC Introduces Spin Off Restaurant, SaucyThe Top 10 Dessert Franchises Santa Would Love 100% Chiropractic's Mission to Transform Health Care Through Education and WellnessFrom Family Business to Franchise Success: How Diego Ruiz and Mauricio Blanco Are Growing Pollo CamperoHow to Leverage Franchisee Validation To Grow Your FranchiseSerial Entrepreneur Launches Kona Ice in Downtown Las Vegas, Bringing Refreshing Fun to the Community 1851 Franchise 1851 Growth Club Estatenvy Room...
  • How To Benchmark Your Franchise Investment Against the Competition
    5 Dec 2024—1851 Franchise
    Franchising is a big investment, and comparing your chosen brand to the competition is a great way to better understand the industry and your chances of success. 1851 Franchise spoke with Gary Pryor, senior consultant at Waters Business Consulting Group, to learn more about the importance of evaluating franchise opportunities. According to Pryor, an effective evaluation for benchmarking your franchise investment involves a deep dive into three main factors: upfront franchise fees, ongoing...
  • —1851 Franchise

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