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Gabriela Barkho

Reporter at Modern Retail

Publications

  • Observer.com
    119 articles
  • Modern Retail

Writes Most On

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  • Will Tech Unicorns Finally Shed Their Sparkle in 2020? What Experts Think
    6 Jan 2020—Observer.com
    Tech unicorns were all the rage in the 2010s, but investors are now slowing their horses chasing them. Unsplash/James Lee Tech unicorns were all the rage in the 2010s, but investors are now slowing their horses chasing them. Unsplash/James Lee Just because a new decade is here, it doesn’t mean we can forget all about our beloved tech unicorns of the 2010s. From Uber and Lyft’s disappointing public debuts to WeWork’s implosion, it seemed 2019 was the year that Silicon Valley’s mythical...
  • The Next Big Thing in Smart Homes? Wellness, Of Course.
    23 Jan 2020—Observer.com
    Weighted blanket maker Bearaby, which recently launched a collaboration with West Elm, considers itself an extension of the smart home gadget trend—with added health and wellness benefits. Bearaby Weighted blanket maker Bearaby, which recently launched a collaboration with West Elm, considers itself an extension of the smart home gadget trend—with added health and wellness benefits. Bearaby It’s 2020 and the “wellness” movement has seeped its way into almost all aspects of consumer goods,...
  • Apple AirPods Prove Their Popularity Once Again This Holiday Season
    2 Dec 2019—Observer.com
    Apple’s AirPods continue to be the top-selling wireless headphones on the market. Budrul Chukrut/SOPA Images/LightRocket via Getty Images Apple’s AirPods continue to be the top-selling wireless headphones on the market. Budrul Chukrut/SOPA Images/LightRocket via Getty Images It’s another AirPods-dominated holiday season this year. Apple’s AirPods sold like hotcakes over the weekend, proving them to be one of the top sought-after gifts of 2019. With deep discounts on the notoriously pricey...
  • Heat Map Shows Billions Spent on Black Friday Weekend Shopping
    3 Dec 2019—Observer.com
    Black Friday spending is at an all-time high. Kena Betancur/VIEWpress/Corbis via Getty Images Black Friday spending is at an all-time high. Kena Betancur/VIEWpress/Corbis via Getty Images This Thanksgiving weekend marked record-breaking sales for the Black Friday-Cyber Monday shopping period. With online sales bigger than ever for the annual event—$7.4 billion to be exact—the e-commerce trend is well-demonstrated by Shopify’s merchants in the marketplace’s heat map. According to the Canadian...
  • SoftBank Suffers Another IPO Valuation Drop Following WeWork
    3 Dec 2019—Observer.com
    SoftBank Group Corp. chairman and CEO Masayoshi Son has had some bad luck this year. Tomohiro Ohsumi/Getty Images SoftBank Group Corp. chairman and CEO Masayoshi Son has had some bad luck this year. Tomohiro Ohsumi/Getty Images SoftBank continues to reap the harvest of its iffy investments this year. The latest disappointing turnout for the Japanese conglomerate is the dropped valuation upon the initial public offering (IPO) of OneConnect, a Chinese fin-tech company that specializes in...

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