To widen their reach and engage their target audiences, brands are turning to content creators. However, with so many different types of creators, it can be challenging to determine which one is best suited for your marketing campaigns. In this guide, we go through the various content creator umbrellas and break down how you can find the right match for every campaign. Join Backstage to access jobs you can apply to right now! JUMP TO Content creator types How to choose the right content...

Creator marketing is fast becoming a crucial element of modern-day brand marketing strategies. In fact, a 2022 report by CreatorIQ shows that 48% of the brands it surveyed spend at least $100,000 on creator marketing every year. By collaborating with content creators across social media platforms, brands can effectively reach and engage with their target audience, increase their online presence, and even drive sales. However, not all creator marketing campaigns are created equal. It takes...