
Heather Taylor
I'm a senior personal finance writer for GOBankingRates and eager to connect with financial pros to discuss personal finance. I also have a column about brand mascots on Advertising Week known as PopIcon.
- Los Angeles, CA, USA
- howveryheather
Publications
- GOBankingRates246 articles
- yahoo.com3 articles
- Advertising Week2 articles
- Giggles, Gobbles and Gulps
- GOBI Advertising
- Magnify Money
- ConsumerTrack
Writes Most On
- 12 Grocery Splurges That Are Worth Every Penny10 Feb—GOBankingRatesCommitment to Our Readers Many grocery shoppers default to tried-and-true shopping hacks to save money, like buying generic brands over name brands. But just because there’s a generic option available doesn’t mean it’s worth the money spent. Sometimes it’s worth it to pay more for good taste. In 2024, a thread on Reddit’s r/Cooking subreddit revealed the types of groceries ordinary Americans are willing to spend more money on because the quality is ROI-positive. Here are their top grocery...
- Which 2025 SUVs Will Owners Want To Keep for 15 Years?17 Jan—GOBankingRatesCommitment to Our Readers Did you spend your money on one of the nation’s most loved SUVs? A recent study from iSeeCars identified 10 SUV brands as among the most beloved in America. Toyota dominated the rankings with six SUV models. Other popular brands included Honda, Ford and Subaru. Is loyalty enough to keep the 2025 models of these 10 SUVs for the next 15 years or more? The answer is yes, for nine of these models. (The Toyota Venza is not on this list due to the nameplate being...
- Could the cost of living decrease in any state under a Trump presidency?18 Jan—GOBankingRatesJoshua Lott / Getty Images As Donald Trump becomes president, the financial livelihood of millions of Americans is counting on the next Trump era to deliver on its campaign promises. Frustration over the cost of living in particular continues to be an ongoing issue. According to a survey from AP VoteCast, eight in 10 voters are somewhat worried about the cost of housing, gas and healthcare in America. Would it be possible to see the cost of living plummet in any state under Trump’s coming...
- Which 2025 Cars Will Owners Want To Keep for 15 Years?16 Jan—GOBankingRatesCommitment to Our Readers Americans love their Toyotas. In a recent study from iSeeCars covering the 13 most-loved vehicles in the United States — as measured by owners who kept their cars for at least 15 years — more than 50% of the rankings featured various Toyota models. Other car brands rounding out the rankings included Honda, Ford, Lexus, Nissan and Subaru. While there’s a good chance drivers buying any of these cars will want to keep them for as long as possible, many Americans are...
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