The traditional runway show is so last century.So instead of trotting a bevy of male models down a catwalk, Tommy Hilfiger is preparing to unleash a multimedia extravaganza at Pitti Uomo to showcase his fall collection. Hilfiger’s installation at the Florence trade fair from today through Friday takes the place of his traditional dinner in London, where he’s shown for the past few seasons and continues the designer’s move to reinvent the show format. Last September, he unveiled his Tommy x...

Tommy Hilfiger is indulging his love of snow sports by partnering with Rossignol on a special collaboration. The capsule of four looks in the Tommy x Rossignol line feature the designer's trademark red, white and blue color palette blended with performance features that make them appropriate to wear on the slopes. "Skiing and winter sports have been a passion of mine since I was young," Hilfiger said. "I've wanted to develop this capsule collection for a long time, and Rossignol was the...

Geoffrey Beene has tapped an action hero to serve as the new face of its advertising campaign. No, it’s not Batman or Superman — it’s “Twilight” actor Kellan Lutz. Lutz has been brought on board as the brand’s ambassador and is being featured in “A Man on a Mission” print, outdoor and online campaign that will break next month. The ads, and accompanying video, are intended to raise awareness of Geoffrey Beene’s corporate structure that donates 100 percent of the company’s net profits to...

On the same day that the social media channels heated up with calls for a boycott, Under Armour introduced its first apparel collection for one of its sponsored athletes. Hours before the Baltimore-based sports brand unveiled its Inspired by Misty Copeland line, a Twitter backlash erupted after Under Armour chief executive officer Kevin Plank appeared on CNBC's "Fast Money Halftime Report" during which he expressed support for President Trump's pro-America stance. In an interview with the...

Ryan Seacrest is going where no man has gone before — at least as it relates to Macy’s and its tailored-clothing department. For fall, the television host and entrepreneur will expand his successful Ryan Seacrest Distinction collection for the retailer by offering sportswear — or what it is calling “lifewear” — that will be merchandised within the suit area. It will be offered in 150 Macy’s doors beginning in September. Ryan Seacrest Distinction, which is exclusive to Macy’s, has been the...