JD

Jennifer Dublino

Jennifer Dublino is an experienced entrepreneur and astute marketing strategist. With over three decades of industry experience, she has been a guiding force for many businesses, offering invaluable expertise in market research, strategic planning, budget allocation, lead generation and beyond. Earlier in her career, Dublino established, nurtured and successfully sold her own marketing firm.

At Business.com, Dublino covers customer retention and relationships, pricing strategies and business growth.

Dublino, who has a bachelor’s degree in business administration and an MBA in marketing and finance, also served as the chief operating officer of the Scent Marketing Institute, showcasing her ability to navigate diverse sectors within the marketing landscape. Over the years, Dublino has amassed a comprehensive understanding of business operations across a wide array of areas, ranging from credit card processing to compensation management. Her insights and expertise have earned her recognition, with her contributions quoted in reputable publications such as Reuters, Adweek, AdAge and others.

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Publications

  • Business.com
    80 articles
  • Magnify Money

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BusinessGrowthMarketingDigitalMarketingBusinessStrategySmallBusinessCustomerExperienceMarketingStrategyCustomerEngagementEntrepreneurshipSalesBusinessDevelopmentEmailMarketingBrandAwarenessBrandingFinancialManagementSocialMediaBusinessFinanceContentMarketingSocialMediaMarketingEcommerceFinancialPlanningCustomerRetentionBusinessOwnersCustomerSatisfactionRemoteWorkBusinessCommunicationCustomerServiceContentCreationPaymentProcessingAccountingCreditCardProcessingCustomerLoyaltyWorkFromHomeLeadGenerationFinanceAccountantMarketingProfessionalsEntrepreneurLeadershipProductivityProfessionalDevelopmentUserExperienceOnlineShoppingMarketingExpertsFreelancersEntrepreneursInfluencerMarketingEMailCampaignsEmployeeRetentionMerchantServices
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  • Email Design Guide (With Examples)
    13 Feb—Business.com
    Although your marketing messages are important, they’ll never get the attention they deserve if the emails they arrive in aren’t properly designed. Strategic email design can entice recipients to open and engage with your digital marketing campaigns, so understanding how to construct emails and reach your audience is crucial for success. We’ll explain everything you need to know about effective email design, including how to maintain brand consistency and create emails to improve website...
  • Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
    19 Feb—Business.com
    Startups are traditionally lean. This trait is because they must allocate their initial capital strategically to develop and launch their product, hire staff, and establish themselves in their industries. Without an existing customer base, new businesses must act quickly to generate sales and sustain their operations. Aggressive marketing strategies can help new companies accelerate sales. They do so by capturing their target market’s attention and giving them a compelling reason to try their...
  • 9 Most Effective Apps for Internal Communication
    2 Apr 2024—Business.com
    In today’s era of 24/7 connectivity, internal communication tools can make or break a team, especially when so many companies are embracing remote work plans and distributed workforces. Gone are the days when co-workers simply walked down the hall to talk to one another. Fortunately, the right internal communication tools can improve employee efficiency, productivity and communication skills, no matter their location. Below, discover the types of internal communications tools available, the...
  • Time to Ditch Cash? Why Credit Cards Only Might Make Sense at Your Restaurant
    22 Jan—Business.com
    Most restaurant owners would agree that the vast majority of patrons pay via credit and debit cards and digital payment methods. Additionally, digital systems like kiosks and websites are now popular order-placing methods. However, does it make sense to stop accepting cash altogether? Going cashless can save time, reduce theft and improve accounting accuracy, but understanding the repercussions is essential. We’ll share the pros and cons of restaurants going cashless and highlight crucial...
  • The Best Way to Take Payments With Your iPhone
    17 Jan—Business.com
    Entrepreneurs with mobile businesses like pop-up shops, home service companies or food trucks must be able to accept payment on the go. Instead of lugging around a wired credit card reader and searching for someplace to plug it in, you can use something you already have with you: your iPhone. Editor’s note: Looking for the right credit card processor for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs. Many credit card processing...

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