Jill Dutton
As a seasoned magazine publisher with over 20 years of experience, I’ve honed my content creation, editorial leadership, event planning, and editorial design skills. Since 2015, I’ve delved into travel writing, exploring how local foods are celebrated in cultures worldwide. Currently, as the Associate Editor for Farm Journal’s The Packer, I bring my passion for fresh, local produce and the stories behind it to the forefront, bridging my love for travel and food with the produce industry. My work reflects a commitment to showcasing the diverse ways food connects us all."
- Overland Park, KS, USA
- in/jilldutton/
Publications
- The Packer11 articles
- Farm Journal1 article
- Produce Retail
Writes Most On
What consumers want from produce snacking21 Jan—The Packer(Photo courtesy of the California Walnut Commission) Snacking habits are changing, experts say, and fresh produce is an integral aspect of a shift from ultra-processed to fresh. The Packer spoke with four industry experts for their insights about top produce snacking trends. Though health and wellness benefits and convenient packing are at the forefront, these analysts also emphasized the growing consumer demand for bold and contrasting flavors and a clear pushback against ultra-processed...
Why they buy: the psychology behind produce purchases6 Dec 2024—The PackerConsumer psychologist Michael Barbera shares insights about how marketing strategies, sensory triggers and emerging trends influence shopper decisions. (Photo courtesy of Michael Barbera) In today’s competitive retail grocery environment, understanding consumer behavior is key to driving sales — especially when it comes to the produce section. What exactly is consumer psychology? The University of Southern California describes consumer psychology as a model for understanding how and when...
